LONDON, December 16, 2011 /PRNewswire/ --
- Head of Leading Online Money-Saving website speaks out over discount coupon move
The head of money-saving website DiscountVouchers.co.uk has spoken out about PayPal's entry into the discount coupon market.
Gerard Doyle, CEO of DiscountVouchers.co.uk , says: "PayPal is fundamentally a bank and banks hold a privileged position in our society where trust and integrity are essential. PayPal needs to decide if they are a bank or a merchant. If they start emailing daily deals to their customers I'm not sure if the reaction would be 100% positive. It could backfire and they could end up biting the hand that feeds them."
Gerard who has overseen DiscountVoucher's launch into the daily deals arena says: "Daily deals experts may be asking if PayPal's move into the discounts arena dilutes their focus - but undoubtedly they will have a significant advantage as they have data on millions of users over the world.
"PayPal has an enviable database of consumer data that if correctly utilised would provide them with a unique competitive advantage. They need to seriously consider how their customers will react if they think their buying history is being used to feed them special offers," he says.
Paypal's decision feels very much like Google's move into different vertical search markets; no doubt PayPal has seen the huge sums being spent at daily deal sites and decided they'd like a bigger slice." However, Gerard says like Google, PayPal run the risk of upsetting their merchant clients by entering the same space in direct competition.
"PayPal would be better placed in a supporting role with an existing company where PayPal provides anonymous personalisation direction to the deal emails along with low cost transaction. Combining with an existing Daily Deal website in this way would create a true Groupon competitor."
For more information visit http://deals.discountvouchers.co.uk
Gerard Doyle CEO of DiscountVouchers.co.uk
DiscountVouchers.co.uk features the latest money saving offers from a growing range of retailers, all updated in real time. Designed to help consumers save money with both leading high street brands and specialist retailers, DiscountVouchers.co.uk offers one of the widest choices of discounts available.
For more information visit http://www.discountvouchers.co.uk