BIRMINGHAM, England, March 14, 2013 /PRNewswire/ --

Discount Football Kits today announced that it is seeking to reward grassroots football projects that help to cut crime and transform communities.

This leading football equipment supplier believes in the role football can play in crossing ethnic and gang barriers, and has committed to the cause with a competition that offers the winning team a once in a lifetime opportunity to play at Stamford Bridge, the Stadium of Light or another top Premiership or Championship ground.

Company spokesman Robert Williams said: "We have seen how grassroots football can help to transform lives, and we want to support this any way we can."

A great example of how football plays a key role in bringing people together is Alfred Fajordo. As a coach at Wapping's Shiners FC, Alf was devastated to see one of his players murdered in a gang-related attack. Since then he has dedicated his time to building a team that sets a shining example in the local community.

As a result of Alf's efforts, Shiners FC has gone from strength to strength. From its humble beginnings the club now boasts over 80 regulars of all ages, teaching them self-respect, discipline and the importance of education and good behaviour, whilst keeping many of these vulnerable youngsters away from the clutches of gang life.

Alf's passion for bringing people of different ethnicities and backgrounds together to enjoy the beautiful game was rewarded in the summer of 2012, when he was asked to carry the Olympic Torch through the London borough of Newham.

Giving young people an 'outlet' like organised sport is crucial in ensuring they spend their spare time constructively, rather than roaming the streets committing crimes. The camaraderie they will find at their local football club is an essential part of young life, and projects like these are something that football team wear suppliers like Discount Football Kits are very keen to support.

http://www.discountfootballkits.com is one of the UK's longest established specialist suppliers of branded football kits, and team wear. In addition to being one of the largest suppliers of Adidas and Nike football team wear in the UK, Discount Football Kits have been appointed Premier Dealer, and platinum dealer of the year for Stanno and Prostar respectively.

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SOURCE Discount Football Kits