DigitasLBi Named Again a Leader in Gartner's 2017 Magic Quadrant for Global Digital Marketing Agencies

Agency is positioned highest for execution

NEW YORK, March 27, 2017 /PRNewswire/ -- DigitasLBi, part of the Publicis.Sapient platform and a global technology and marketing agency, has been named as a Leader in Gartner, Inc.'s newly published "Magic Quadrant for Global Digital Agencies" report. The report evaluated 22 digital agencies based on 15 different criteria. This is DigitasLBi's second consecutive year in the "Leaders" quadrant.

DigitasLBi achieved the highest overall position for its ability to execute in the Magic Quadrant for Global Digital Marketing Agencies.

"Being named a Gartner Magic Quadrant Leader two years in a row, and now achieving the highest overall position for our ability to execute, emphasizes that DigitasLBi delivers real marketing solutions across a complex brand, customer and media environment," says Nigel Vaz CEO, Global President, DigitasLBi (and CEO, Publicis.Sapient, EMEA and Asia-Pacific).

"We were also recently recognized for our leadership in marketing transformation in two IDC MarketScape research reports, where DigitasLBi was named a worldwide Leader in Digital Customer Experience and Digital Product Innovation," adds Tony Weisman, CEO, DigitasLBi North America.

SapientRazorfish, also part of the Publicis.Sapient platform, joined DigitasLBi in the Leaders quadrant, which demonstrates the overall strength and capabilities of Publicis.Sapient in helping clients transform in a digitally disrupted environment.

Gartner defines Magic Quadrant "Leaders" by the following:

Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.

Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, production ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programs driven by data and analytics.

Click here to read the Gartner 2017 Magic Quadrant report.

Gartner Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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