Digital Video Views 2012 - 2015: Site, Brand, Share and Platform Analytics

DUBLIN, November 25, 2013 /PRNewswire/ --

Research and Markets
( http://www.researchandmarkets.com/research/gddw96/digital_video) has announced the addition of the "Digital Video Views 2012 - 2015: Site, Brand, Share and Platform Analytics" report to their offering.

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Digital video viewing occurring across professional, UGC and social networking channels, destinations, multiple screens and platforms cleared the 511 billion mark in 2012, a 20.3% annual increase.

Professionally produced, hosted and managed video advanced 17.9% to 104.4 billion. UGC/social networking channels, which are increasingly populated with pro and semi-pro publisher branded channels, saw total volume rise 21% to 406.8 billion.
Mobile, tablet and connected device related views averaged 13.2% across the professional realm of sites, while UGC, led by YouTube's channelized and thematic content ecosystem tallied an estimated 22.2% mobile total.

Whereas growth rates across digital video channels are synching as they converge, audience viewing patterns surrounding self-selected, personal preference programming also diverge, establishes a comprehensive analytics report produced by AccuStream Research. 

The report, Digital Video Views 2012 - 2015: Site, Brand, Category Share and Platform Analytics, indicates professionally managed sites publishing episodic programming content published by broadcasters, cable networks and syndication partners captured a 22.5% cumulative viewing share, up from 8.3% in 2006.

Pro site audiences, which outnumber their UGC brethren by a wide margin, are opting to click and then lean back, and those longer program selections are being monetized against greater allocation of in-stream video inventory. Movie and television content combined accounted for 30% of total views launched in 2012.

This digital video analytics report includes historical data 1998 - 2012, with forecasts through 2015. The pro video channel produced a 14-year CAGR of 52.5%, UGC a 7-year CAGR of 99.4%. Pro video over the same 7-year timeframe exhibited a CAGR of 28.6%. Pro news views jumped 75%, movies/film 41% and sports 55% in 2012.


For more information visit http://www.researchandmarkets.com/research/gddw96/digital_video

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