DUBLIN, November 26, 2013 /PRNewswire/ --
Research and Markets
( http://www.researchandmarkets.com/research/nwcl8h/digital_video) has announced the addition of the "Digital Video Monetization 2012 - 2015: Advertising, Download and Subscription Revenues" report to their offering.
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Accustream Research: Digital Video Monetization Marketplace Spools out $12.5 Billion In 12 Revenue
Digital video advertisers and virtual storefront merchandizers presided over a collective marketplace worth $12.55 billion in 2012, bookending a nine-year CAGR run of 56.6%, as quantified by a multi-disciplinary sector analytics report produced by AccuStream Research.
The report, Digital Video Monetization 2012 - 2015: Advertising, Download and Subscription Revenues delivers an extensive, data-rich, service and publisher-driven portrait of the market's emergence through 2012, with detailed annual analysis of an eight-year transformation from what was a $347 million media business blip in 2004 to the essential exploitation window of today.
This report's contents include digital video media spend analyses by format and environment (pre/mid/post roll, in-page, online, VOD, social, mobile, professional and UGC), and by brand, site, technology platform and ad network.
The market is forecast to grow by 35.2% in 2013 and by double-digits through 2015, with video advertising projected to maintain a 60+% share of total ecosystem's total value. The video advertising segment has led overall market's expansion since 2005.
Movie/television subscription streaming services (i.e. Netflix and Hulu Plus), download and digital PPV storefronts (represented by Amazon Instant Video, iTunes Video, CinemaNow, Xbox Live, Sony Video Unlimited and Wal-Mart, among others), produced a nine-year CAGR of 106.5%, compared to a total paid segment revenues that increased at a CAGR of 50.1%.
However, the ecosystem's video advertising engine grew at a 62% CAGR comparable over the same timeframe. The entire digital video advertising and paid video content services marketplace is on track to double in size and revenue by year-end 2015, when compared to return realized in 2012.
- Hulu Plus
- Amazon Instant Video
- iTunes Video
- Xbox Live
- Sony Video Unlimited
For more information visit http://www.researchandmarkets.com/research/nwcl8h/digital_video
SOURCE Research and Markets