Digital Pre-Roll and In-Stream Video Inventory Expanding at a 20.3% Rate in 2013, While Corresponding Media Spend Expected to Increase to 37.8%

DUBLIN, November 26, 2013 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/hn686z/digital_preroll) has announced the addition of the "Digital Pre-Roll and In-Stream Video Avails: 2013 - 2016" report to their offering.

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The report, Digital Pre-Roll and In-Stream Video Avails: 2013 - 2016, attributes increased video spend to higher sellout rates sector-wide--even as insertion frequencies rise--to marketers who are buying scale, including campaigns against YouTube's expansive library and inside social networking environments strengthened by greater inventory transparency.

Media spend against digital pre-roll is presently forecast to bring a market worth $3 billion in 2013, including the mobile platform. Video ad networks are figured to contribute an additional 18.8% of top of spend booked through in-house sales initiatives.

This sector research report contains an extensive database of sites, brands, networks and services monetizing against pre-roll and in-stream formats, total views, CPMs, sellout rates, mobile views and sales, total allocated inventory and combined pre-roll/in-stream video media spend from 2003 and projected through 2016.

Emerging platforms (mobile, social/viral and VOD) are pegged to capture 14.3% of total video spend associated with in-stream formats in 2013, increasing to 28.6% by 2016.

The in-stream marketplace exhibited a CAGR of 50.3% (2003 - 2012), and currently on course to produce a 2003 - 2016 CAGR of 42.3%. Mobile views accounted for 18.4% of the total, and generated 10.1% of video spend in 2012.

Premium content and associated ad pods are more closely synchronizing with their linear broadcast counterparts (both in impression length and volume), with impression-to-view ratios now standing at 1-to-1, compared to 1-to-1.5 in 2011.

For more information visit http://www.researchandmarkets.com/research/hn686z/digital_preroll

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