Digital Impact Awards Shortlist Released

LONDON, September 11, 2013 /PRNewswire/ --

The fourth-annual Digital Impact Awards - Europe's leading benchmark of digital stakeholder engagement are to be held on 30 October, and will provide staff, companies and agencies a well-deserved opportunity to celebrate excellence in digital communications and see their efforts recognised.

Sixty-four companies have succeeded on to the awards shortlist this year, including some of the corporate world's most recognisable brand names, such as Barclays, Tesco, and Coca-Cola Enterprises.

Events manager Liz Foggitt says, "It has been such a pleasure to see these awards flourish and grow over the years. This year's shortlist truly shows how far the programme and digital communications itself has come since 2010. We look forward to welcoming the shortlisted companies and awarding the winners in October."

Digitas LBi, who won the award for 'Best use of digital in the property sector' last year will once again be competing against Hope and Glory PR for 'Best use of digital in the technology, media and telecoms sector'. However they have been surpassed this year in terms of shortlisted nominations by AMV/BBDO whose five nominations for three separate clients includes two entries for both 'Best use of existing social media' and 'Best use of digital in the food and beverages sector', and another entry for 'Best use of digital by a NGO, NFP or charity'.

Solo nominees in their categories include NASDAQ OMX, which is shortlisted for 'Best online newsroom' for their work with LinkedIn and NVIDIA; and Black Sun, a strategic communications company, whose work for Subsea 7, a global leader in seabed-to-surface engineering, has been nominated for 'Best use of digital in the engineering and manufacturing sector'.

Additional agencies who have been shortlisted include: STEEL London, who thanks to their effective campaign for Greggs, won gold and silver awards last year for 'Best use of digital in the food and beverages sector' and 'Best use of digital in the retail sector', respectively; popular retail giant, Tesco, and its competitors, Sainsbury's -whose campaign by ICM Research has also been nominated for the award for 'Best annual report' - and Waitrose - who they are pitched against for the title of 'Best use of digital to aid a CR campaign'.

Winners will be announced at a ceremony dinner at The Brewery in London, at 7 p.m. on 30 October. The winners' projects will then be showcased online, and winning agencies will be included in a list of recommended consultancies.

The full shortlist is as follows:

Deliverables
Best corporate website
GlaxoSmithKline (Radley Yeldar)
HEINEKEN (Addison Group and eFocus)
Laing O'Rourke (Radley Yeldar)
Rexam PLC (Addison Group)
Tesco

Best corporate app
Future plc
Rexam PLC (Addison Group)

Best use of SEO for corporate communications
ADT  (Bloom Agency)
Robert Dyas (Threepipe)

Best use of mobile and portable devices
Barclays
British Heart Foundation
PureGym (Indicia Limited)
RBS (SapientNitro)
Shell International (Tigerspike)

Best use of digital to aid a CR campaign
Aviva (Hill+Knowlton Strategies)
SABMiller plc
Tesco
The IKEA Foundation (Kindred)
Waitrose

Best use of digital in a change or rebrand situation
Aberdeen Asset Management Ltd
Allianz (STEAK)
Bwin (AKQA)
mfldirect (Yucca)
The Commercial Bank of Qatar (Industry)

Best use of online video
Capita, on behalf of HSE for GasSafe (VINCE Media and The Team Brand Communications Consultants)
NIVEA  (Agency Republic)
NSPCC - ChildLine (ShootMedia)
PwC (MerchantCantos)
Rexona (R/GA London)

Best corporate viral campaign
Beats by Dr. Dre (R/GA London)
Turkcell

Best digital communication as part of an integrated campaign
Accenture (Omobono)
British Heart Foundation
Comms-care (Purestone TFM)
Shop Direct Group (Indicia)

Social Media
Best use of existing social media platforms
Debenhams (STEEL London)
Doritos Mariachi (AMVBBDO)
EY (SAS London)
LinkedIn (Turkcell)
Nike (AKQA)
Snickers (AMVBDDO)

Best development of proprietary social media tools/platforms
Competwition (Branded3)
Getty Images (R/GA London)

Best community development
Digital Unite (Slingshot Sponsorship)
Golden Wonder (BOTTLE)
O2 (Hope&Glory)
Nike (AKQA)

Best use of digital to an internal audience
Best intranet
Coca-Cola Enterprises
Forevermark (SmallWorlders)

Best digital employee communication
Action for Children
British Airways (Wardour)
Orange Global (e3 Media)
Sainsbury's (ICM Research)
The IKEA Foundation (Kindred)

Best use of digital to an investment audience
Best online annual report
BASF SE
Prudential plc (Addison Group)
Rexam plc (Addison Group)
Rio Tinto (Black Sun)
Sainsbury's (SAS London)
Tesco

Best use of digital to aid media relations
Best online newsroom
LinkedIn (NASDAQ OMX)
NVIDIA (NASDAQ OMX)

Evaluation
Best process to evaluate a digital campaign/digital communications
An oil major (Commetric)
Coca-Cola Europe (Commetric)
Golden Wonder (BOTTLE)
Premier Inn (Digtias LBi)

Sector
Best use of digital by a NGO, NFP or charity
Capita, on behalf of HSE for GasSafe (VINCE Media and The Team Brand Communications Consultants)
Kids Company (AMVBBDO)
NSPCC - ChildLine (ShootMedia)
The IKEA Foundation (Kindred)
Young Scot (Storm ID)

Best use of digital in the energy and utilities sector
EDF Energy (Corporate Edge)
Puma Energy (MerchantCantos)
Shell International (Tigerspike)

Best use of digital in the financial services sector
Aviva (Hill+Knowlton Strategies)
Barclays
Barclays (Jacaranda)
borro (Threepipe)
The Commercial Bank of Qatar (Industry)

Best use of digital in the professional services sector
Accenture (Omobono)
Association of Online Publishers (inPress Online)
Eddisons Chartered Surveyors (9xb)
ESPC (Storm ID)

Best use of digital in the technology, media and telecoms sector
BT (SAS London)
O2 (Hope&Glory)
Sony Pro Europe (Faith the Agency)
Sony Mobile (Digitas LBi)

Best use of digital in the engineering and manufacturing sector
Subsea 7 (Black Sun)

Best use of digital in the food and beverages sector
Den Gamle Fabrik (Essencius and Unfold by Essencius)
Doritos Mariachi ( AMVBBDO)
Lavazza (Focus PR)
Mars Snickers (AMVBDDO)
Meantime Brewing (Hope&Glory)

Best use of digital in the retail sector
Debenhams Beauty (STEEL London)
Debenhams Spring (STEEL London)
Greggs (STEEL London)
Printed.com (Threepipe)
Shop Direct Group (Indicia)

Best use of digital in the travel and leisure sector
Betfred (IgnitionOne)
Cunard (Digitas LBi)
PureGym (Indicia)
TaylorMade adidas (Purestone TFM)
Virgin Atlantic Airways (Digitas LBi)

Best use of digital in the healthcare sector
Freederm (Bray Leino)
HypoSimulator (Ogilvy DigitalHealth)
Lundbeck (Ogilvy DigitalHealth)
NIVEA (Agency Republic)
Tudor Reilly Health

Best use of digital in the property sector
Amtico International (Freestyle Interactive)
Green Park (Further)
Shaftesbury (Black Sun)


Best use of digital in the public sector
Corinium Museum (TapMob)

For more information, visit http://www.digitalimpactawards.com, email hannah.hodges@communicatemagazine.co.uk or call +44(0)20-7498-7008.