Digital Foodie Partners With Prisma Latvia and Lithuania and Launches On-Demand Grocery Service Baltics

HELSINKI, Finland, July 13, 2016 /PRNewswire/ --

Digital Foodie, creator of the award winning on-demand grocery platform, and AS Prisma Latvija and UAB Prisma LT, retail chains operating in Baltic countries, have established a partnership. Prisma has launched an online grocery service in Latvia and Lithuania using Digital Foodie's personalized on-demand platform to provide their customers a convenient and personalized grocery shopping planning tool in web and mobile.

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To strengthen customer loyalty Prisma has deployed Foodie's on-demand grocery platform including a fully branded and personalized website and native mobile applications for Android and iOS. Consumers in Latvia and Lithuania are able to use the service anywhere and anytime. At the heart of the service is Foodie Core that connects customers to Prisma's real time inventory and price information in all Prisma hypermarkets. The service also includes a seamless connection to Prisma's loyalty program enabling customers to see their collected bonus in the service.

Customers are able to view the range of products available in the chosen Prisma hypermarket, write product reviews and share comments with their friends and family. They can easily create shopping lists based on promotions and store inventory and instantly share the shopping lists with their peers. Customers are also able to save the lists for future use. The new service will help consumers to plan their purchases and save time. They can easily see their shopping lists in their mobiles to help locate products while walking through the aisles of Prisma hypermarket.

"The grocery retail industry has been under major transformation from brick and mortar to online. Time-poor consumers demand convenience. Millennials and digital natives mature and gain purchasing power putting more pressure on the grocers to provide modern online experiences. We are proud to be a close partner with Prisma and are excited for the recent expansion and service launches in Latvia and Lithuania. This reinforces our position as a market leading on-demand grocery platform provider in the world." explains Kalle Koutajoki, CEO of Digital Foodie.

"We are constantly developing services, especially for families with children, to make their daily shopping easy and more comfortable. Our target is to improve digital services for customers and Digital Foodie provides a perfect platform for the purpose. The new online service offers an easy way for Prisma customers to monitor their loyalty bonus activities and purchase history, make daily shopping plans and compare the assortment and prices online" says Hannu Houni, Commercial Director of Prisma Latvia and Lithuania.

The recently launched services are available at http://www.prisma.lv and http://www.prisma.lt. Mobile applications can be downloaded from Google Play and Apple AppStore in the respective countries.

More information about Digital Foodie's platform: http://www.digitalfoodie.com

Digital Foodie provides a fully customizable SaaS platform for on-demand groceries. It is used by major retailers and brands. For consumers, Foodie provides a service that empowers people to shop online, consume smarter and eat better. The core of the service is formed by highly personalized food and product recommendations that make everyday shopping easy and fun. For retailers, the platform provides all the tools needed to run modern on-demand operations such as click and collect service and home deliveries. The platform is currently available on web, iPad, iPhone, Android and Windows Phone. Digital Foodie operates currently in USA, Finland, Baltics, Russia and UK. http://www.digitalfoodie.com