Differentiated value propositions and effective distribution channels will spur growth for vendors, finds Frost & Sullivan
SANTA CLARA, California, Sept. 26, 2017 /PRNewswire/ -- The digital consumer landscape continues to evolve, leading to the creation of new products, services, applications, and solutions. In addition, the home automation and security service industry is undergoing transformational change with a plethora of devices, services, solutions, and competitors adding greater complexity to demand-and-supply conditions. To survive and thrive, home automation device vendors will need to establish effective distribution channels and institute programs that motivate and incentivize channel members.
Frost & Sullivan's research insight, U.S. Digital Consumer and Home Automation Market Transformation, Forecast to 2023, highlights the role of home automation in the evolving connected-consumer landscape. The study also provides a detailed overview of the smart home market from a demand-and-supply perspective with a focus on housing trends, technology adoption and usage, as well as the overall smart home competitive environment.
"The market for home automation is booming in terms of devices and vendors. While it is still at an early adoption stage, greater availability, effort, clarity, and marketing of home automation products and services will contribute to increased consumer awareness, mitigate confusion over choice and drive adoption," stated Frost & Sullivan Digital Transformation Senior Industry Analyst Imran Khan. "To gain a competitive advantage, vendors need to ensure consumers understand the value proposition of installing such products in a way that resonates with early adopters as well as the mass market."
Some of the possible challenges owing to the slow adoption of advanced home automation and control solutions include:
- High device prices;
- Perceived lack of benefits or unclear value proposition of such solutions;
- Customer confusion over the wide choice of devices, services, and applications;
- Perceived difficulties in installation;
- Post-installation concerns; and
- Cybersecurity fears.
"There is a need to better understand existing home automation users' satisfaction with specific products, services, solutions, and the providers/vendors. Such an understanding can assist vendors to differentiate their products and brands in the marketplace," noted Khan. "The degree of satisfaction (or lack of it) will have a material impact on a consumer's future purchase decision and influence their likelihood to serve as product/brand ambassadors for home automation solutions and vendors. Positive word of mouth is often a more viable alternative to company promotions when marketing complex solutions."
To access more information on this analysis, please visit: https://goo.gl/VdDjj2
U.S. Digital Consumer and Home Automation Market Transformation, Forecast to 2023 is part of Frost & Sullivan's Connected Industries Growth Partnership Service program.
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U.S. Digital Consumer and Home Automation Market Transformation, Forecast to 2023
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SOURCE Frost & Sullivan