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Die neue sonnenbrille von Carrera ,"Champion", auf dem aktuellen musikvideo von Michael Frantiin der Italienischen version der single von "Sound Of Sunshine"


News provided by

Carrera

28 Jun, 2011, 09:00 GMT

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PADUA, Italien, June 28, 2011 /PRNewswire/ --

CARRERA, eine der weltweit führenden Marken im Bereich Sonnen- und Sportbrillen, die von der Safilo Group produziert werden, wird mit seiner Sonnenbrille „Champion" Protagonist der italienischen Version des neuesten Musikvideos von Michael Franti für seine Single „Sound of Sunshine" mit dem italienischen Sänger Lorenzo „Jovanotti" Cherubini sein.

Klicken Sie hier für die deutsche Version der Pressemitteilung:

http://multivu.prnewswire.com/mnr/prne/carrera/48928/


Das Video wurde auf einem typisch italienischen Bauernhof gedreht, an einem wunderschönen sonnigen Tag in entspannter und sorgloser Atmosphäre. Michael und sein alter Freund Lorenzo freuen sich über die Sonne, ihre Freundschaft, Lebensfreude und zelebrieren „die guten alten Zeiten", als die Uhren langsamer tickten und das Leben leichter war. Singend und spielend verleben sie gemeinsam diesen Tag und genießen das Leben in vollen Zügen. Das Video ist eine Hommage an die Sonne, die friedlichen Momente des Lebens, die Freundschaft und gute Zeiten.


Die Sonnenbrille „Champion" von CARRERA mit Optyl-Rahmen in dunklem Havanna und den aktuellen blau getönten Spiegelgläsern, wird von Michael in einigen Szenen des Videos getragen, während er zusammen mit seinem Freund Lorenzo die Sonne und die Musik genießt.


Die Single „Sound of Sunshine" ist derzeit auf allen großen Musiksendern sowie im Internet zu hören. Das gleichnamige Album „The Sound of Sunshine" kommt am 28. Juni weltweit auf den Markt.


Die CARRERA „Vintage Collection" präsentiert neue, modische Sonnenbrillen, die unter den jungen und modebewußten Trendsettern weltweit Zeichen setzen werden. Mit ihren ikonischen Retrodetails bestätigen die aktuellen Modelle von CARRERA ihren Kultstatus sowie ihre markante Persönlichkeit. Der Rahmen der Sonnenbrille „Champion" ist aus Optyl, einem extrem leichten und hyperallergenen Material, das von der Safilo Group patentiert wurde. „Champion" inspiriert sich an den unvergesslichen Achtzigern, an der unverwechselbaren Tropfenform und ist auf dem Video in der aktuellsten Version mit blauen Gläsern zu sehen.


ÜBER CARRERA

Die Geschichte der Marke CARRERA im Bereich Sportbrillen begann im Jahr 1956. In den 1980er Jahren erreichte sie höchste Popularität und wurde zu einer der kultigsten Kollektionen modischer Sonnenbrillen des Jahrzehnts. 1996 wurde CARRERA von der Safilo Group, einem Marktführer im Bereich Sonnenbrillen und Korrekturfassungen, aufgekauft. Auch heute noch ist CARRERA eine der kultigsten und erfolgreichsten internationalen Marken für Sportbrillen und Synonym für Design, Innovation und Qualität.




 

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