SAN FRANCISCO and EDINBURGH, Scotland, March 1, 2016 /PRNewswire/ --

PlayStation®4 developers can now access deltaDNA's unique analytics solution to unlock their player data and build better, more successful F2P games  

Game analytics and marketing platform deltaDNA announced today that it has joined Sony Computer Entertainment Inc's PlayStation®4 Tools and Middleware Program as a licensed provider of analytics middleware.

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PlayStation®4 developers will now be able to use deltaDNA's unique tool set to ramp-up monetization in their free-to-play games. Developers can use the deltaDNA platform's advanced deep-data analysis, data mining, segmentation, and live player-engagement capabilities to understand and engage with players on an individual level.

Understanding what motivates individual players is now fundamental to the ongoing success of free-to-play games. No more so is this the case than in the mobile games industry, where the use of advanced analytics is now commonplace and instep with soaring revenues.

As an analytics solution licensed for the PlayStation®4 Tools and Middleware Program, deltaDNA can now be accessed by PlayStation®4 developers. By unlocking their player data, developers can make accurate decisions, target precise player segments, and implement changes that improve monetization and gameplay.

PlayStation®4 developers can currently access deltaDNA via the Unity SDK, while a dedicated deltaDNA SDK for PlayStation®4 is to be released in the coming months.

DeltaDNA's CTO Chris Wright said: "The PlayStation®4 Tools and Middleware program has always been focused on giving developers access to the best third party development tools and technology on the market, to help them create the best games they can. Therefore, to become a licensed analytics provider is a great achievement for us.

"Sony Computer Entertainment has made no secret of its desire to make PlayStation®4 a major destination for free-to-play and deltaDNA's unique and powerful toolset has been created with the sole purpose to help game developers understand their players and create better player experiences, so it's a great match all round."

About deltaDNA  

DeltaDNA improves player engagement and lifetime value in free-to-play games. Its platform uses advanced data mining and predictive modelling to identify and segment different player behaviors. Through this insight, players can be individually targeted with real-time, in-game messages. Personalized experiences are created that increase retention and revenues.

For more information visit http://www.deltaDNA.com.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc. 

For deltaDNA media enquiries, please contact: 

Stephen Green
GiantPR
+44(0)7775-677101
steve@giantpr.co.uk

SOURCE deltaDNA