SAN FRANCISCO, December 3, 2015 /PRNewswire/ --
Ex-Rovio, Konami, EA, LucasArts, DeNA and SEGA veteran joins deltaDNA to maximize its presence in North America
Game analytics and marketing company deltaDNA has appointed David Zemke as its VP of business development, responsible for building the deltaDNA brand across North America.
The role will see Zemke help to build awareness of deltaDNA within North America and develop its existing team in San Francisco. He will also be responsible for growing deltaDNA's client base of games publishers and developers within the region.
He brings with him over twenty years' marketing and business development experience, having held senior positions within the games industry's most recognized publishers and developers including Sega, Konami, Glu, EA and LucasArts.
David joins deltaDNA from entertainment media company Rovio, where as Director of Advocacy his role saw him working closely with partners and developers to help them make the best possible F2P games using Rovio technology.
Before this, he was Director of Business Development at mobile games company DeNA., where Zemke's role included developer relations and creating monetization strategies for several mobile games including Transformers: Age of Extinction and Super Battle Tactics.
Mark Robinson, CEO of deltaDNA, said: "David's appointment is a major coup for deltaDNA. His experience in developing and marketing global mobile games businesses is unparalleled, which is why his decision to join deltaDNA highlights the increasing emphasis major publishers now place on data analytics, to help inform the entire game development, marketing and monetization journey."
David Zemke, VP Business Development North America at deltaDNA, added: "Having spent almost two decades with some of the industry's biggest publishers and developers, I am excited to join deltaDNA and experience how game marketing and monetization looks from the other side."
"I've been incredibly impressed by the technology, people and vision that founders Mark and Chris (Wright) have put in place. I look forward to using my experience to help the company take its North American operation to the next level."
DeltaDNA improves player engagement and lifetime value in free-to-play games. Its platform uses advanced data mining and predictive modelling to identify and segment different player behaviors. Through this insight, players can be individually targeted in real-time. Personalized experiences are created that increase retention and revenues.
For more information visit https://deltadna.com/.
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