Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Defining 'New Luxury' in the Intelligent Era: AITO Debuts Its Global Product Lineup at IAA MOBILITY 2025

This image opens in the lightbox

News provided by

SERES

08 Sep, 2025, 22:36 GMT

Share this article

Share toX

Share this article

Share toX

  • World premieres of all-new Middle East variants of AITO 9, AITO 7, and AITO 5 at IAA MOBILITY 2025 jointly interpret 'new luxury' for the intelligent vehicle era
  • AITO is becoming a glocal company
  • AITO's long-term globalization strategy focuses on the high-end new energy vehicle segment, covering both pure electric and range-extender technology paths 
  • Launch of latest generation SERES Super Range-Extender System empowers a quiet and imperceptible 'new luxury' mobility experience for global users

MUNICH, Sept. 8, 2025 /PRNewswire/ -- AITO, the high-end intelligent electric vehicle brand under SERES Group, is making a striking debut at IAA MOBILITY 2025 in Munich with its competitive global product lineup. The all-new Middle East variants of the AITO 9, AITO 7, and AITO 5 are making their world premieres on the brand's newly upgraded premium stand. These models underscore how AITO is continuing to push the boundaries of new energy intelligent vehicles and is delivering an unparalleled 'new luxury' smart mobility experience to customers around the world. AITO's presence at the auto show reflects its 'Intelligence Redefining Luxury' philosophy and showcases its cutting-edge technological innovations and strategic global vision.

Continue Reading
This image opens in the lightbox
Leon He, President, SERES AUTO
This image opens in the lightbox
Dr. Clifford Kang, Vice President of SERES Group
This image opens in the lightbox
AlTO 9 Middle East variant
This image opens in the lightbox
AITO at IAA MOBILITY 2025

Leon He, President of SERES AUTO said: "AITO is committed to becoming a glocal brand. Today, at IAA MOBILITY 2025, AITO is unveiling our truly globalized product lineup and setting a new strategic milestone in our globalization journey. This journey to define 'new luxury' in the intelligent era is backed by our cutting-edge technology, and remarkable success in China."

From the AITO brand's establishment in December 2021 to the end of August this year, the cumulative sales of its four models in China have exceeded 770,000 units. Among them, the all-scenario intelligent flagship SUV AITO 9 which launched at the end of 2023, has sold more than 230,000 units, and has been the sales champion of the ¥500,000-level luxury car segment in China for 17 consecutive months.

The global AITO models will be first available in the Middle East market in a diverse range of vehicle variants designed to meet the varied mobility needs of discerning local customers with region-specific product features.

The Middle East variants will feature a smart cockpit with trilingual interaction (Chinese, English, Arabic) and integration into the local digital ecosystem. Their fully enhanced hardware performance is tailored to the unique natural environment in the Middle East. These models have undergone rigorous testing in extreme conditions like deserts to ensure full compliance and alignment with local driving conditions. All three new models have obtained UAE market entry certification and are set to hit the market soon.

Meanwhile, AITO is completing validation tests of its overseas intelligent driving assistance features to bring an excellent and secure intelligent mobility experience for Middle East users. AITO's intelligent driving assistance technology has gained widespread recognition in the Chinese market. By the end of August 2025, AITO users' total intelligent assisted driving distance exceeded 3.45 billion km, serving 621,000 users in China.

As part of its global strategic blueprint, AITO will establish a UAE subsidiary to gradually launch its full model lineup. This will be supported by a tailored local service ecosystem for closer customer engagement. Leveraging its Dubai-based central warehouse, AITO will also develop a localized supply chain that will enable impressive weekly-order delivery speeds and instant after-sales parts support, ensuring a seamless user experience. Through in-depth regional customization, AITO will truly become a glocal company.

AITO is showcasing many of its core technologies alongside its global models at IAA MOBILITY 2025. Among them, the SERES 5th-Gen Super Range-Extender System is making its overseas debut. Based on the 'Saiyi C2E Range-Extender Integration Design' and 'RoboREX Intelligent Control Technology', this system delivers high power and high efficiency in a small, lightweight design with quiet operation. The AITO MF Platform is the first and currently the only platform in the industry compatible with three new energy power modes: super range-extended electric, battery electric, and ultra hybrid.

Explore AITO's vision of 'new luxury' in intelligent mobility at Stand D40 in Hall B3 at the Munich Exhibition Center from 8 to 12 September 2025.

Photo - https://mma.prnewswire.com/media/2767525/Leon_He__President__SERES_AUTO__3.jpg

Photo - https://mma.prnewswire.com/media/2767526/Dr__Clifford_Kang__Vice_President_of_SERES_Group__3.jpg

Photo - https://mma.prnewswire.com/media/2767807/AlTO_9_Middle_East_variant__2___1.jpg

Photo - https://mma.prnewswire.com/media/2767808/AITO_at_IAA_MOBILITY_2025__2___1.jpg

Logo - https://mma.prnewswire.com/media/2767806/SERES_Logo.jpg

Modal title

Also from this source

Cyber Media Tour with AITO Concludes: Reaffirming Commitment to Global New Luxury Mobility

Cyber Media Tour with AITO Concludes: Reaffirming Commitment to Global New Luxury Mobility

From June 10 to 12, AITO — a luxury brand in the world of high-end intelligent vehicles, successfully hosted its inaugural Cyber Media Tour in...

SERES Invited to Attend ASEAN-China-GCC Economic Forum

SERES Invited to Attend ASEAN-China-GCC Economic Forum

On May 27, the ASEAN-China-GCC Economic Forum officially opened in Kuala Lumpur, aiming to create development opportunities and shared prosperity by...

More Releases From This Source

Explore

Electrical Utilities

Electrical Utilities

Utilities

Utilities

Banking & Financial Services

Banking & Financial Services

Oil & Energy

Oil & Energy

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.