DediPower's Cloud Hosting Infrastructure Delivers Online Retailer 40% Uplift in Webspeed

READING, England, May 9, 2011 /PRNewswire/ -- Cloud and Managed Hosting expert, DediPower, has taken Atlantic Shopping's hosting infrastructure into the Cloud; helping to increase site speed by 40%. Specialising in bar stools and furniture, Atlantic Shopping is one of a growing generation of British retailers who are driving strong sales via the web.

With fast and reliable Cloud hosting from DediPower, and compelling web design from e-commerce specialists, Lost Ferret, the company is able to market it products across the UK. In fact, its new website is so successful that this Birmingham-based, family-run, business has boosted sales by almost 40% in less than 6 months.

Business founder, Adrian Higgins, comments: "There are three things vital to our business - great products, appealing web presence and a fast and reliable hosting platform. We switched to Lost Ferret and DediPower because our previous system was difficult to update and was slow and unreliable. Now we have a feature rich site, managed by Lost Ferret, which is packed with fresh content that drives throughput through regular national media promotions. And, because it is delivered through DediPower's virtualised Cloud platform, it is also reliable, more cost-effective to run and operates up to 40% faster than before - vital for web retailers like us who rely on instant access to 'capture' customers at the online salespoint."

"Reliable Hosting is vital to digital retailers like Atlantic Shopping," confirms Chris Miller, DediPower CEO "The Internet can transform local businesses into national and international ones. But that means keeping their online stores open 24/7; and ensuring that their visitors can access and buy quickly. Taking Atlantic into the Cloud, allows DediPower to use the latest virtualisation tools to optimise their system and deliver 100% availability while boosting speed and keeping their costs down."

Tom Cahalan, Lost Ferret's CEO confirms: "We pride ourselves on delivering web-sites that drive sales. That means great looks backed by solid delivery. We are migrating our clients to DediPower's secure Cloud platform because it offers distinct performance advantages and competitive pricing. We are delighted with DediPower's system monitoring and technical support, which leaves our own team free to focus on building even better websites for the likes of Atlantic Shopping."