Davidoff London Removes Tobacco Brands in Favour of Vapelux Electronic Cigarettes

LONDON, October 16, 2014 /PRNewswire/ --

In a move certain to gain attention from both supporters and opponents of the Tobacco Products Directive, Davidoff London has made the unexpected decision to remove several brands of cigarettes, in preference for high-tech electronic vaping hardware and compatible gourmet liquids from Vapelux.

Eddie Sahakian, Managing Director of the flagship Davidoff store commented, "We have been advised and work closely with Nick Roman from Vapelux Ltd to ensure we have a complete range of high quality and genuine products suitable for the novice to intermediate user. Our customers are impressed by the selection which includes the popular Vapelux disposables, starter kits and the premium e-liquids, together with genuine hardware and accessories from various international brands".

Ahead of EU regulations to be imposed on tobacco products, retailers are beginning to acknowledge the rise in popularity of electronic cigarettes, where industry experts predict this category to overtake conventional tobacco products revenue within the next decade.

"This looks like a very interesting move," said Clive Bates, Public Health blogger at The Counterfactual and Former Director, Action on Smoking and Health, "to the extent that tobacco vendors replace their cigarette brands with vapour products, they are shifting into a better, more credible business model. The customers are looking for a new value proposition - from vapour products they can find much of what they like about smoking, but without the serious health risks and other downsides of smoking."

The Davidoff London supply agreement puts London-based Vapelux in a commanding position amongst the pantheon of electronic cigarette brands. David Taylor, CEO of Vapelux Ltd, says: "It is very encouraging to see that such a classical and timeless retailer has decided to stock our entire product range. Davidoff London has been established for many years predominantly in tobacco and smoking accessories with many famous clients including Hollywood superstar Arnold Schwarzenegger and others, but they have made a very wise decision in dedicating display space to this exciting new category. Our ethos is to educate the general smoking public that there is something inherently different and elegant available and I am very happy that Davidoff London also shares this vision."

A London based company, Vapelux Ltd was launched in 2012 as it saw a gap in the market for superior and well-designed e-cigarettes, which not only tasted good, but were also attractively packaged. The strategy to invigorate the e-cigarette sector worked quickly and effectively for Vapelux.

Davidoff aside, Vapelux has a range of notable clients, ranging from stockists such as Harrods, Selfridges and Partridges of Sloane Square to reputable clubs like Annabelle's and Cirque du Soir, as well as boutique hotels and prominent casinos amongst other exclusive outlets.

The e-cigarette company has also made quite a name for itself by being the brand of choice for a host of celebrities across the spectrum of music, TV, films and sport. Just some of the well-known names enjoying more than a puff or two of Vapelux e-cigarettes include, JLS, Cheryl Cole, Chipmunk, DJ Tiesto, Joleon Lescott, Ryan Babbel, Rob Kardashian, as well as top models including, Thammy Caldeira and Stefanie Raschke. Arg and Mark Wright - both of The Only Way is Essex fame, have also been spotted relishing the cool and flavoursome aromas of Vapelux.

"We were the first to make e-cigarettes fashionable in the industry," says Adam Taylor, Creative Director for Vapelux Ltd, "and we pride ourselves on extreme quality. We've been able to give smokers the choice of an alternative to tobacco with stimulating flavours."

"A report by Public Health England, part of the Dept of Health, earlier this year, stipulates that there are an estimated 1.3 million e-cigarette users in the UK with the e-cigarette market expected to be worth £340 million by 2015. That's quite a significant number and Vapelux is proud to be part of that industry."

CEO David Taylor adds:  

"There has definitely been a change in the e-cig world and as people are becoming more educated in vaping they are shifting to more sophisticated equipment and e liquids. Vapelux saw this trend at a very early stage and have produced and manufactured e-liquids in the UK. We also have starter kits that are specifically made for ease of use. As a company Vapelux are making massive strides and the reason is the company maintain their ethos of producing the highest quality products, materials and service. We are market leaders because we care about the customer and give them the ultimate solutions and where better to have them than at Davidoff."

For further information on Vapelux please visit http://www.vapelux.com

Davidoff is at 35 St James's St, London SW1A 1HD.

Tel: +44(0)20-7930-3079

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