Data Management Innovator FLXone Integrates With Digital Media Platform Adform
18 Aug, 2015, 11:12 BST
EINDHOVEN, The Netherlands, August 18, 2015 /PRNewswire/ --
Partnership offers FLXone DMP users expanded possibilities for effectively activating their data
Europe's leading data management platform FLXone is pleased to announce the release of a full integration with Adform. With offices in 16 countries, Adform's digital advertising solutions help major brands from a variety of sectors deliver successful campaigns worldwide. The partnership between these two digital media pioneers will offer joint clients new opportunities for activating their data.
Combined data and expertise to maximize campaign performance
Starting today, FLXone clients will be able to access data collected in Adform straight from the FLXone DMP, as well as use FLXone data to optimize their activities on the Adform platform. This integration helps publishers, advertisers and trading desks to get more out of their data by combining the unique capabilities of each individual platform.
Mutual clients of FLXone and Adform will now have a wider variety of options for using their data to maximize campaign performance as well as monetize their audiences. For example, FLXone users can use data collected in the FLXone DMP to send audiences to and target users through Adform. The available information includes first party data (from advertiser's and publisher's websites), second party data (from ad serving) and third party data from external suppliers.
Many of FLXone's current clients have been eagerly anticipating this collaboration:
"As a fellow Scandinavian company, Adform has been an important partner for many years. The integration with FLXone will make it easier than ever for us to collect data and target specific audiences to ensure we're reaching our users as efficiently and effectively as possible."
Kristian Nielsen, Managing Director Amnet Denmark
The partnership with Adform is the most recent integration in a bigger list of integrations FLXone has realized. In today's fragmented market it's extremely important to reach the consumer through all different platforms. As an open platform, the FLXone DMP connects with major advertising and marketing platforms to better understand and target customers across channels.
Note to the editor
About FLXone
Founded in 2012 by a team of marketing and advertising professionals with a deep understanding of scalable technology, FLXone works with leading advertisers, publishers, agencies and trading desks. Innovation is what keeps us ahead of the curve to build a platform that drives marketing effectiveness for you.
About Adform
Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world's only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform's end-to-end ad tech stack closes the loop by integrating media planning, buying, optimisation and reporting into one place, covering a full-featured demand side platform, rich media and ad serving. Adform was established in 2002 in Denmark, and now has offices in 15 countries: the United States, the United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, the Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus.
SOURCE FLXone