Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Darabase launches world-first property inventory platform for outdoor AR advertising, tapping into $680bn of digital spend


News provided by

Darabase

07 Nov, 2023, 09:00 GMT

Share this article

Share toX

Share this article

Share toX

  • Property owners urged to claim Property Digital Rights (PDRs)
  • Generate revenue from permissioned AR advertising and increase portfolio asset value
  • Protect property from unregulated immersive digital content

LONDON, Nov. 7, 2023 /PRNewswire/ -- Today, Darabase, announces the launch of its global property inventory platform for AR advertising campaigns, darabase.io. The platform enables property owners to register their Property's Digital Rights (PDRs), set rules about what digital content can be displayed in their locations, and receive an additional income stream from AR advertising in the real world. It also sees the introduction of a marketplace for PDRs.

Continue Reading
This image opens in the lightbox
Dominic Collins, CEO, Darabase
This image opens in the lightbox
darabase.io, augmented reality inventory for the real world.

With an estimated 1.4 billion AR enabled devices already in the hands of consumers globally (Statista), Darabase addresses a growing need for property owners to protect and control how their properties are used as a canvas and context for AR content. This extends the regulated and permission-based model that underpins all brand advertising into the AR age, to ensure a secure, legal, ethical and brand-safe framework for immersive AR campaigns to be delivered effectively in the real world.

Dominic Collins, Chief Executive Officer and co-founder of Darabase, said, "Property Digital Rights protect real estate from unwanted AR advertising, and can create additional value and revenue for owners.

Collins continued, "Augmented reality isn't the future, it's already happening at scale. This year Statista estimated the global digital advertising market to be valued at $680 bn, a growing proportion of this is shifting to immersive AR media. Darabase exists to enable this transition to happen by providing a framework for AR advertising that is legal, brand safe that gives consumers a great experience."

Property owners already attribute significant asset value to outdoor media inventory.  Darabase's proprietary algorithm estimates the potential value a property could create from immersive advertising and so estimates the incremental asset value from Property Digital Rights (PDRs). These rights are then registered as a secure token on the Polygon Blockchain.

Property owners can register their portfolios and claim their PDRs on the global Darabase platform via this link from today. The first 1,000 properties registered on the platform are free for a limited time. For more information about the offer, please click here.

Support From the Wider Industry

Scott Kaplanis, Managing Partner, GroundBreak Ventures, said: "Darabase is charting a transformative path where real estate meets augmented reality, unlocking opportunities for immense value creation. By empowering property owners to claim their digital rights, Darabase is leading the charge in pioneering a new era for outdoor media. This innovative platform safeguards property value while creating exciting revenue streams, setting the standard for a burgeoning industry of endless possibilities. It is a dynamic, new frontier that the GroundBreak team proudly supports."

Ian Baggett, Founder CEO, Adderstone Group, said: "The Darabase platform heralds an exciting new era for real estate, enabling owners to generate value from AR for the first time, without losing control of digital rights."

Oliver Bray, Senior Partner, Reynolds Porter Chamberlain LLP: "Darabase is brilliantly bridging the gap between the physical and digital realms. Through a consent-based framework for AR advertising on properties, it's pioneering a secure, ethical, and lawful avenue for property owners and advertisers alike. This is a stride toward the future of outdoor advertising and enabling the AR world outdoors."

Patrick Boismenu, renowned blockchain specialist, United Nations, said: "Darabase's initiative to tokenise Property Digital Rights on the blockchain is a groundbreaking move. It's carving a niche where real estate, augmented reality, and blockchain technology converge to create a new paradigm of value and interaction. This venture is a glimpse into a future where digital tokens play a pivotal role in real-world asset management and monetisation."

Marie–Eve Poget, Global Marketing Manager at The Gin Hub, Pernod Ricard: "Mixed reality helps us connect more intuitively with consumers, Darabase.io is a system that lets us do this in a context and location sensitive way, at scale."

About Darabase

Founded in 2019, Darabase exists to usher in a permission-based, brand-safe, user-centric, immersive digital era. It has pioneered the world's first comprehensive global registry, rules engine, and content platform for the management and monetisation of Property Digital Rights (PDRs) in the real-world and virtual metaverses. Its unique platform empowers property companies to understand and leverage the inherent value of PDRs associated with their real-world and metaverse assets.

At launch, its platform will support the registration of properties in 38 countries, including Australia, Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Malta, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, United Arab Emirates, United Kingdom, and United States.

Darabase Limited, is headquartered in the UK and its subsidiary, Darabase Switzerland GmbH, operates the darabase.io platform. In addition, it has operations in North America, Australia and the Middle East.

Media Contacts

Mark Pinnes
mark.pinnes@upside-pr.com
UK: +44 7595 068054
USA/Canada Toll Free (True 800): 1 (800) 474-0156 

Photo - https://mma.prnewswire.com/media/2268435/Darabase.jpg
Photo - https://mma.prnewswire.com/media/2268436/Darabase.jpg

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.