Customer Always Right as New Look Clean Up at Comfort Prima Awards

LONDON, September 18, 2012 /PRNewswire/ --

New Look leading high street fashion pack with rich range of wins

New Look reinforced their place as Leaders of the High Street again with three awards picked up at the distinguished Comfort Prime Awards.

The Great British High Street was the toast of the town last night, with some of the most influential names and faces congregating to celebrate its brilliance, innovation and firm place in the hearts of the fashion industry.

Prima is the UK's 4^th best-selling women's monthly magazine covering the pillars of home, fashion, food, health and beauty. This is the 18^th year that Prima have held the awards, with Comfort sponsoring for the 7^th year running. The event is in support of Breakthrough Breast Cancer, the event beneficiary. Over the past years, a phenomenal £670,000 has been raised for charity.

New Look was shortlisted for all categories and took home awards for Footwear, Jeans and Best Use of Social Media, in addition to Highly Recommend accolades for Everyday Wear and Accessories.

It is a stunningly good range of awards that articulate the breadth and rich diversity of what New Look has to offer its customers. A long-time purveyor of exciting range of shoes, the store is growing from strength to strength when it comes to denim. Their latest ranges show achingly trend and cool styles and colours and this award indicates that they are leading the way when it comes to high street jeans.

Likewise it is exciting to see fashion jewellery making a huge leap into the world of awards. The range at New Look is daring, innovative and designed to really define some of the season's latest looks.

The Comfort Prima Awards are voted for by the customer, so in their very essence, establish New Look as the firm favourites on the high street for those that really matter: their buyers.