LONDON, June 23, 2011 /PRNewswire/ --

- New 360° after-sales service that untangles the complexity of installing, using and repairing home technology

Dixons Retail, the UK's leading electrical retailer behind the brands Currys and PC World, is launching KNOWHOW, offering customers an affordable range of after sales services, better than they have ever experienced before. Available to everyone, whether they buy their technology from Currys and PC World or not, services can be accessed via the web, the phone, in-store or in home.

KNOWHOW in-store service bars are being rolled out in 250 Currys and PC World 2in1 stores and PC World stores nationwide between now and the end of July.

With technology getting more and more complicated and the population becoming more and more dependent on it, the KNOWHOW team want customers to enjoy using their products for many years. KNOWHOW provides help from getting a product home and setting it up, to helping customers get the most out of their new purchase - as well as getting it working again in no time, should it need it.

All KNOWHOW staff have been specially selected and trained to provide a positive experience for customers whatever their after sales service needs.

Katie Bickerstaffe, Group Marketing Director at Dixons Retail, comments: "We are extremely excited about KNOWHOW, which has been created by listening to our customers and what they really want from after sales services. We want create one hundred million 'phews' and 'ahaaha' for our customers by consistently providing the best services they have ever experienced."

With KNOWHOW customers no longer have to grapple with complicated instruction manuals to install their gadgets successfully at home; if there's a technical glitch with their TV or PC, kettle or camera - all they have to do is pick up the phone, go online or visit our in-store in service bars to get it resolved; and importantly, because the repairs are managed internally, customers can track the progress of their gadgets being repaired at any time they choose. KNOWHOW will be a valuable resource, available not just to Currys and PC World customers but to anyone in need of a little tech KNOWHOW.

"The KNOWHOW team are the approachable, knowledgeable and non-patronising face of consumer technology, dedicated to calmly untangle the complexity of installing, resolving and repairing gadgets, so that our customers can carry on with their everyday lives undisrupted and virtually glitch free."

The introduction of KNOWHOW means that Currys and PC World customers can:

expect full, professional and trusted after-sales support - from delivery to installation, general technical support and product repairs, long after a product has been purchased drop into one of the KNOWHOW in-store service bars for face-to-face diagnostic consultations on a tech issue make use of a dedicated KNOWHOW website http://www.knowhow.com - a rich, jargon-free resource for simple tech troubleshooting with hundreds of hints on tips and a 'track and trace' function to check the status of their deliveries and repairs access KNOWHOW's world class UK based Contact Centre for one-to-one technical support expect a speedy repair service and TV or laptop product loan, if required.

Currys is the UK's biggest electrical retailer with a network of over 500 stores nation-wide, including out of town stores, high street Currys.digital stores and a Currys Megastore in the Midlands.  There is an extensive tablet pc range available at Currys and PC World that includes both the Samsung Galaxy Tab and the iPad 2.

SOURCE Dixons Retail plc