LONDON, July 7, 2012 /PRNewswire/ --

Britain has exported its favourite foul-mouthed chef to the USA - but will he prove too hot for them to handle? CSL Sofas announce their proud sponsorship of Hell's Kitchen USA.

CSL Sofas is proud to sponsor Hell's Kitchen USA on ITV2. Viewers can tune in on Mondays and Tuesdays at 9pm and, as well as watching Chef Ramsey put our 'across the pond' cousins through their culinary paces, they'll also be able to see four brand new CSL adverts, promoting the exciting new CSL in "your" room iPhone app.

Featuring CSL's very own 'put upon' chefs, the Hell's Kitchen USA adverts show exactly how quick and easy it is to use the new augmented reality app, allowing customers to see what their choice of amazing sofas from CSL look like in their own living room.

Using the brand new in "your" room by CSL app is as easy as one, two, three:

1 - Simply upload a picture of the living space to the FREE in "your" room iPhone app. Alternatively, photos can be uploaded to a product page on the CSL website. Those without a photo can use a selection of ready-made typical living area 'sets' to help make their choice.

2 - Users of the app can then have fun positioning their chosen furniture, perhaps even adding a friend for fun!

3 - Get the opinions of friends and family by sharing the image via facebook, twitter or email. The image can even be printed and put somewhere prominent, like the fridge, while minds are being made up.

iPhone users just need to go to the app store, and the ground breaking CSL augmented reality technology can be at their fingertips in seconds.

There's no limit to the amount of times the app can be used - so indecisive types who cant decide between fabric sofas or leather ones can try out one, two or ten amazing sofas from CSL to see what works best in their living space. It's the perfect alternative to using your imagination in the showroom!

If CSL had to choose a sofa to keep chef Gordon Ramsey happy it would be the Ritz in fiery red leather. Chef Ramsey is known for enjoying and appreciating the finer things in life, and the colour would suit his temperament down to the ground.

For the frazzled Hell's Kitchen USA contestants, perhaps a recliner sofa would be appreciated after a grilling in the kitchen? The soft, sumptuous Yorker corner sofa in Buckskin Beige would be perfect for sinking into after a hard day's cooking, and a large corner would be big enough to fit several kitchen-weary contestants.

CSL has the perfect sofa for both laid-back, cool customers and fiery types, and thanks to the new in "your" room app, they can be seen 'in situ' before any purchase is made.

The all new app has to be the quickest, easiest and most convenient way to 'try before you buy', enabling several looks to be tried out before a choice is made.

CSL Sofas is proud to sponsor Hell's Kitchen USA on ITV2 - and even prouder to offer its customers a brand new and exciting way to make finding the perfect sofa even easier.

For more information on the full CSL sofa range please visit http://www.csl-sofas.co.uk/

Or why not walk into one of our sofa stores:

Chester Store
Greyhound Retail Park
Chester
Cheshire
CH1 4QQ

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Contact: Sophie Spencer, Sophie.Spencer@csl-furniture.co.uk, +44(0)1942-296472

SOURCE CSL