LONDON, February 8, 2011 /PRNewswire/ --
- Momentous Global Growth Sees Criteo Expand Into Sweden, Norway, Denmark and Finland
To support its continued growth across Europe, Criteo, the global leader in pay-per-click (PPC) retargeting, has promoted Michael Steckler to managing director for Northern Europe. Steckler's new appointment, just seven months after joining Criteo, will include additional responsibility for the Nordic region comprising Sweden, Norway, Denmark and Finland.
Michael Steckler joined Criteo in May 2010 as managing director for the UK where he has made a significant impact, driving advertiser sales by 600% at the end of 2010. In his new role, Steckler will continue to run the successful UK business as well as overseeing Criteo's launch and growth into the four new markets.
"Criteo prides itself in hiring and promoting exceptional talent. Michael's experience and exceptional track record for delivering results makes him the ideal person to help lead Criteo's continued expansion." Pascal Gauthier, chief operating officer, Criteo.
Now in 16 countries worldwide, Criteo's expansion into the Nordics region is testament to the success of its personalised retargeting technology. In its recent Momentum report, Criteo announced it had tripled its global client base during the past 12 months to over 1000 top e-commerce clients. The additional four countries will make it even easier for advertisers to cost-effectively scale out their personalised retargeting campaigns for greater European reach.
"Criteo's retargeting gives e-commerce advertisers the same level of flexibility, control and performance for their display advertising as they get from search - with the added benefit of a truly personalised brand experience. We are delighted to be launching in what we see as a key European market and look forward to working with advertisers and publishers to provide relevant advertising that delivers a great return-on-investment." Michael Steckler.
Simone Skoog has been appointed as managing director for the Nordics and will report directly to Michael Steckler. Simone was formerly the Country Director for AOL Sweden where she oversaw operations for AOL's commercial properties including Advertising.com, Platform-A Affiliate (buy.at) Platform-A Search, Platform-A Video and AOL Properties.
Criteo is the global leader in scalable personalised retargeting. Criteo enables the top worldwide e-commerce companies to re-engage with website visitors who have left their site via highly targeted personalised display ads. These ads are dynamically generated in real-time with product recommendations based on the visitor's product-viewing history leveraging Criteo's proprietary real-time media buying and dynamic creative optimisation technologies. Criteo's clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of uniquely personalised retargeted banners each month and works with more than 1000 of the top worldwide e-commerce companies. For more information, please visit http://www.criteo.com.
Contact Information Mihiri Bonney Criteo +44-(0)203-170-5835 m(dot)bonney(at)criteo(dot)com