Creova Launches the First Mobile Money Service in North Africa Called mdinar®

PARIS, February 24, 2012 /PRNewswire/ --

Creova (http://www.creova.com), a leader in developing Mobile Money solutions, has announced the launch of the first Mobile Payment service in North Africa, the mdinar©. The mdinar© is an m-Wallet service deployed by Creova, through its local service provider Viamobile, in Tunisia in partnership with the Banque Internationale Arabe de Tunisie (BIAT), ENDA Inter-Arabe (a leading microfinance institution in the region) and Carrefour Tunisia (one of the largest retailer chain in the world).

The mdinar© service offers person-to-person money transfer, mobile phone & m-Wallet top-up, and loan payment services from a user's mobile phone. It is unique as it offers multiple ways to access the service, which include SMS, Smartphones applications (iPhone, Blackberry, Symbian, Android, etc), and Internet.

With a few clicks on their mobile phone, mdinar© users can now make mobile-to-mobile transfer with total security and reliability. The underlying technology of Creova has been carefully designed to be highly reliable and scalable to millions of users. Creova is using technology that is 17 times faster than standard Java servers, and requires 1/8 of the memory.

"Our solutions are at the forefront of the mobile payments industry," said Ramzi El-Fekih, CEO of Creova. "The mdinar© payments solution is easy to use, secure, and reliable. Our rich and completely modular platform design has been developed with the goal of allowing our customers a fast deployment, get a preferred position among early adopters and then integrate additional applications according to the needs of their customers."

Moez Khediri, the Head of Marketing at BIAT, commenting on the impact that this will have in the Tunisian market; "the mdinar© is an innovation and the BIAT is proud to be the first to offer this service. This Mobile Money service is well suited for the youth and the unbanked population in need. It will also give new ways of banking for our existing customers."

About Creova

Founded in 2008, Creova is a provider of Mobile Money solutions for mobile payment systems. Creova's solutions can be used by financial institutions, mobile operators, e/m-commerce providers and merchants for their customers.

Creova develops innovative, secure, high performance and easy to use technological solutions, allowing its customers to ensure optimal financial transactions through mobile devices with or without an Internet environment. Creova provides its customers with the ability to deliver mobile payment services, person-to-person transfer, bank account transfer, loan reimbursement, bill payment and mobile top-up, helping companies increase customer reach by providing access for all mobile phone users.

Creova is a French company, based in Paris, and present in the US, Italy, Lebanon and Tunisia where it has an R&D and marketing operations.