Creova and Viamobile Partner With Fransabank Sal to Launch Simba®, an Innovative Mobile Money Solution in Lebanon

PARIS, November 5, 2012 /PRNewswire/ --

Creova (http://www.creova.com), a leader in developing Mobile Money solutions, and their partner Viamobile, a pioneering mobile money service provider in the Middle East region, have announced the launch of Simba^®, a mobile wallet solution.

Simba^® is being launched for the first time in Lebanon by Fransabank Sal, one of Lebanon's leading banks.

Viamobile is building through Simba^® an ecosystem with a platform that offers mobile banking and mobile payment solutions in Lebanon and the region.

Simba^® is a mobile wallet with a set of functionalities such as person-to-person money transfer, mobile phone top-up with all the operators, internet top-up, Parking Fine payment and Wedding List payment as well as various banking services, in addition to payments to merchants.

"Mobile Money is driving a disruptive shift in customer interaction, thereby accelerating the replacement of cash and bringing new products and payment means to consumers and merchants. In light of these developments worldwide, Creova is delighted and thrilled to partner with one of the most renowned and reputable banks in Lebanon and the best partner we could have hoped for in the Lebanese market," said Ramzi El-Fekih, CEO of Creova.

Karim El Khoury, CEO of Viamobile Lebanon, eyes the mobile payment industry as the natural evolution of payment systems as it offers the convenience and speed needed to effect payments in today's global world. With Creova being the technology partner, Karim believes Simba^® will take a giant leap forward and position itself as a market leader in the payment arena.

Nabil Kassar, Secretary General of Fransabank, the first bank to launch the product in Lebanon, commented: "The high penetration of mobile phones along with continuous advances in technology, have brought about an unprecedented opportunity to offer economical and truly innovative mobile payment and banking services. Through Simba^®, Fransabank will be offering all its clients a service that combines efficiency, convenience, optimal security and confidence at the most economic terms and conditions."

About Creova

Founded in 2008, Creova is a provider of Mobile Money solutions for mobile payment systems. Creova's solutions can be used by financial institutions, mobile operators, e/m-commerce providers and merchants for their customers.

Creova develops innovative, secure, high performance and easy to use technological solutions, allowing its customers to ensure optimal financial transactions through mobile devices with or without an Internet environment. Creova provides its customers with the ability to deliver mobile payment services, person-to-person transfer, bank account transfer, loan reimbursement, bill payment and mobile top-up, helping companies increase customer reach by providing access for all mobile phone users.

Creova is a French company, based in Paris, and present in the US, Italy, Lebanon and Tunisia where it has some R&D and marketing operations.

For further information, please contact: info@creova.com

About Viamobile

Viamobile provides mobile payment solutions using the most innovative technologies. The company was founded in 2010 and is based in Beirut.

Viamobile teams up with some of the world leaders in the domain of mobile payment platforms' development.

Viamobile customized mobile payment solutions cater to both corporate and retail customers.  All solutions are: user-friendly, modular, and secure.

On a corporate level, Viamobile solutions make it possible for partners (banks, retailers and main market players) to offer mobile money services to their clients by integrating their offering into our user-friendly platforms and building tailor-made services that facilitate financial transactions.

For retail customers (any mobile phone holder), Viamobile solutions allow them to purchase goods, pay for a multitude of services, and conduct banking transactions with affiliated banks conveniently and securely.

About Fransabank Sal

A leading financial and universal banking player, Fransabank Group offers sophisticated and tailored retail, commercial, corporate, investment and international banking products that meet the evolving needs of the societies it serves, through its 143 branches in 8 countries across the world, namely in Lebanon, France, Algeria, Syria, Belarus, Cyprus, Sudan, and Libya (and shortly in Iraq).

Forth-largest bank in Lebanon, Fransabank ranks first in terms of local branch network with 110 branches across the country. This is in addition to a total of eleven Banking and Non-Banking Subsidiaries and Associates in the same market. Celebrating this year over 9 decades of financial legacy in its motherland, Fransabank Group succeeded in positioning itself as a forward-looking, trustworthy, dynamic, innovative, creative, and socially responsible leading financial group.

For further information, please contact:

Creova
Mr Emmanuel Paul
Tel.: +33-1-43900508
Fax: +33-1-77627156
Email: emmanuel@creova.com
http://www.creova.com

Viamobile
Mr Karim El-Khoury
Tel.: +961-1-428628
Fax: +961-1-424671
Email: karim@viamobile.biz