MILAN, June 23, 2015 /PRNewswire/ --
After London, Madrid, Paris, Seoul, and Tel-Aviv, the world leader in personal video creation arrives in Milan.
Creative House has selected Pro-Commerce in Milan to represent personal video technology in the insurance, banking, utilities, telecom and travel industries in Italy.
Personal video incorporates customer data with dynamic fields to create an unlimited number of different personalized videos, so that each customer receives their own video based on their personal data.
Harnessing the power of video combined with the impact of personalization, personal video creates a unique and engaging customer experience throughout the customer life cycle.
"We are excited by the new collaboration with Pro-Commerce as well as the opportunity to introduce personal video into the Italian market," says Lotan Morad, CEO Creative House Group.
A personalized video not only improves the relationship with the brand (78% of users feel a deeper relationship with the brand with personalized content), but can also double open rates and up to triple conversion rates.
"All marketers today seek personalization through digital, as a key to talk directly with customers by treating them as people and not as a 'targets'," says Giovanni Pola, Founder and CEO of Pro-Commerce.
Personal video creates an emotional engagement to enhance customer experience and loyalty and now the Italian market is taking part in this pioneering approach to customer engagement.
About Creative House Group Ltd.
Creative House Group Ltd. offers leading brands worldwide the ability to communicate with their customers in an engaging way.
With vast experience in personal video projects in the fields of insurance, banking, telecom, travel and utilities, the Creative House team and network of partners leverage the creative power with the impact of video-based technologies.
Pro-Commerce is a digital company founded in 2013 by the will of managers with over 15 years experience in marketing and digital communications.
Pro-Commerce helps companies optimize the impact and the quality of content on digital channels, in order to differentiate themselves from competitors. Pro-Commerce designs and develops properties for online businesses so that they can offer a perfect digital experience to their customers.
For more on Personal Video, visit: http://creative-house-group.com/solutions_personal.html
Contact: Simone Gampel
SOURCE Creative House Group LTD