CP+B Names Spence Kramer Global Managing Director
08 May, 2014, 14:36 BST
-- Newly Created Role Comes as Agency Continues to Strengthen and Enhance Global Offering
MIAMI, May 8, 2014 /PRNewswire/ -- CP+B announced today that they have named Spence Kramer to the newly created role of Global Managing Director. In this role, he will handle global business, working across CP+B's eight offices in Los Angeles, Boulder, Miami, London, Sao Paulo, Gothenburg, Copenhagen and Stockholm. Additionally, he will be identifying new international growth opportunities and optimizing existing client relationships across markets and countries.
"CP+B currently has a strong creative offering on three continents. As we continue to broaden our overall scope, working with brands that are looking for multiple-office capabilities, we have decided to create the role of Global Managing Director," said Steve Erich, President, CP+B. "Spence has an incredible amount of experience and success leading multinational business, and most importantly, he shares our philosophies on all the key things that create great work and business results for clients. We are thrilled to have him join us."
Kramer joins CP+B from Wieden + Kennedy where he ran the global Coca-Cola business and before that the global Nike business. Prior to W+K, he was with Virgin America and ESPN. Throughout his career, he has created and executed game-changing marketing strategies for world-renowned companies that have led to continued market dominance and multimillion-dollar revenue growth. Kramer has extensive experience in Asia, Latin America and Europe. He will be based in CP+B, Miami, and joins the agency's senior management team, which is a global resource for all offices and clients.
"I have had an incredibly rewarding and lucky run of it so far throughout my career," said Kramer. "But the opportunity to work for such an esteemed agency in this role is once in a lifetime. I can't think of better people and a smarter, more forward-thinking company to join than CP+B. The best years of this agency are ahead of us."
About CP+B:
CP+B, a member of the MDC Partners network, has a client list that includes Kraft, Mondelez International, Domino's Pizza, MetLife, Applebee's, Charles Schwab, Fruit of the Loom, Turkish Airlines, Paddy Power, Hotels.com and Best Buy. CP+B's employees collaborate across eight global offices in Boulder, Miami, Los Angeles, London, Sao Paulo, Gothenburg, Copenhagen and Stockholm. The agency is one of the most-awarded in the world, having been named "Agency of the Decade" by Advertising Age and "Agency of the Year" 13 times in the trade press. No other agency has won more Grand Prix awards at the Cannes Lions International Advertising Festival in the past 15 years than CP+B, and they are the only agency to have won the Titanium Grand Prix two times.
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SOURCE CP+B