SYDNEY, February 7, 2011 /PRNewswire/ --

- Venture Aims to Help Clients Realise Value Through IP Asset Sales

Leading intellectual property specialists CPA Global and ICEBERG Innovation Partners Limited (ICEBERG IP) have teamed up to create a powerful new force in the patent monetisation market. The new venture will seek to develop a more active market for the sale and acquisition of patents and to help clients realise greater value from their IP portfolios.

Working together, CPA Global, the world's top intellectual property (IP) management specialist and a leading provider of legal services outsourcing (LSO), and ICEBERG IP, the internationally recognised IP transactions firm, will create opportunities for patent owners to turn non-core IP assets into cash. The partnership is another component of CPA Global's strategy to offer its clients true IP portfolio management that goes beyond administrative functions and provides clients with information to make more informed and strategic decisions.

Commenting on the new venture, Jim Pohlman, Vice President, Patent Portfolio Optimisation, CPA Global, said: "Companies around the world are increasingly recognising the importance and value of their IP assets - and they want to be certain that those assets are performing to their maximum potential in terms of value or revenue generation. As part of our integrated IP portfolio management service, CPA Global works with companies to evaluate their IP portfolios and help them decide which assets to keep and which could yield greater benefits through licensing or sale.

"That's where ICEBERG IP comes in. They have a detailed understanding of the market demand for patent assets and have access to leading IP acquirers around the world. Clients will benefit from this new partnership as we will help them identify which assets represent genuine transaction opportunities, as well as potential buyers for those assets."

Patrick Snow, Managing Director, ICEBERG IP, added: "CPA Global's clients include many of the world's most IP-rich companies, yet, in a lot of cases, they may be holding assets that are unused, under-utilised or no longer aligned with their business strategy. We know that there is significant market demand for IP assets and, by working with CPA Global, we can further develop the potential of this market by bringing together patent sellers and buyers in transactions that are mutually beneficial to both parties."

About CPA Global

CPA Global is the world's leading provider of IP management services and legal services outsourcing (LSO), including IP portfolio management, patent and trademark renewals, transaction support, contract solutions, and legal research. With offices across Europe, the United States, Asia and the Pacific, CPA Global supports many of the world's best known corporations and law firms with a diverse set of legal and IP specific services. CPA Global helps its clients manage their valuable IP assets, such as patents, designs and trademarks, ensuring that their IP portfolios are protected, maintained and regularly reviewed in order to maximise value. Founded in Jersey, Channel Islands in 1969, CPA Global today employs more than 1,500 people, serving clients' needs in over 100 countries. For further information visit: http://www.cpaglobal.com

About ICEBERG Innovation Partners

ICEBERG Innovation Partners Limited (ICEBERG IP) is a global 'innovation capital' organisation, headquartered in London, England. ICEBERG IP coordinates with large technology companies, government organisations and other innovation entities on a global basis to successfully leverage and monetise their core and non-core technology assets through a blend of IP divestment and acquisitions, licensing, and venturing. For further information visit: http://www.iceberg-ip.com

SOURCE CPA Global and ICEBERG Innovation Partners