TradeDoubler, the leading pan-European digital commerce company, has seen a strong start to Christmas trading, with seasonal sales over the first 10 days of December up 26 per cent year on year. Despite the backdrop of the Eurozone crisis and threat of global economic recession, it seems that consumers across Europe are still preparing for a merry Christmas.
Computers and electronics is one of the key sectors ahead of Christmas, and so far, sales in December are up 23 per cent on last year.
"Demand for smart phones and tablets across our European network is very strong and one of the main drivers boosting sales in this sector," said Urban Gillström, CEO of TradeDoubler. "Indications are that tablets are currently outselling smartphones with over 40,000 sold during Christmas trading so far - an eight fold increase on this time last year."
'Mega Monday' (5 December) saw online sales in the shopping and retail category increase by 33 per cent on last year, while health and beauty purchases leaped by over 200 per cent across the TradeDoubler network.
"We reach around 70% of the online population in Europe, which gives us good insight into changing consumer behaviour patterns and a unique understanding of what people are buying," Gillström added.
With the busiest trading week of the year currently underway,TradeDoubleris already seeing that,in addition to big ticket items, some of the most popular sellers arenativity angel and shepherd costumes; the complete box set of Harry Potter films and the posthumous Amy Winehouse album, Lioness: Hidden Treasures.
Low correlation with TradeDoubler's revenue
Sales in TradeDoubler’s European network refers to sales in the key Christmas trading categories mentioned above. It is important to note that it is only possible to draw very limited conclusions about TradeDoubler's revenue from these figures since the group only receives revenue from part of these sales and also to varying degrees. Nor do the figures include all sales on which TradeDoubler receives revenue. Furthermore, the Group also has other important sources of revenue than those directly related to e-commerce. The period measured is 1-10 December 2011.
TradeDoubler helps companies improve their online results, both by drivingsales performance and increasing brand awareness. The core business is performance-based online marketing. With a network of over 138,000 web publishers, TradeDoubler helps more than 1,900 advertisers worldwide to reach their business goals. The company has a unique reach, being able to address around 70 per cent of Europe's e-commerce consumers. TradeDoubler's clients include Apple, American Express, Dell, Disney, Expedia and lastminute.com. TradeDoubler is listed in Stockholm on Nasdaq OMX. More on http://www.TradeDoubler.com
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