HAMBURG, Germany and LONDON, October 30, 2012 /PRNewswire/ --
Hall 10 - Booth 1084, IFEMA Feria de Madrid, 13-15 November
CoreMedia, a leading Web content management (WCM) company, will be showcasing its powerful LiveContext contextual marketing solution for companies using the SAP Web Channel Experience Management application at the SAPPHIRE® NOW conference being held in Madrid, November 13-15, 2012. CoreMedia LiveContext helps organizations unlock the multi-channel eCommerce capabilities of their SAP the SAP Web Channel Experience Management applications, leveraging contextual data to create more engaging online customer experiences.
Visitors to the CoreMedia Showcase Booth (#1084) will be able to see live demonstrations detailing how CoreMedia LiveContext enables companies using SAP® Web Channel Experience Management to optimize their online sales and marketing channel performance by infusing every aspect of their customers' online experience with rich, contextual marketing information.
CoreMedia's unique strengths in contextualization enable contextualized information to be incorporated into the e-commerce dialogue and transform the shopping process into an adaptive shopping experience. Marketing users are empowered to create superior online experiences that increase engagement, accelerate time-to-purchase and improve customer loyalty while leveraging their existing investments in SAP solutions.
"We're looking forward to demonstrating how LiveContext brings real added value to SAP Web Channel Experience Management deployments by adapting the online experience offered to each customer's needs and situation," commented Gerrit Kolb, CoreMedia's Chief Executive Officer. "LiveContext means that users of the SAP Web Channel Experience Management application can take account of key factors such as mobility, social networking, customer history and location awareness - to optimizing online engagement, and enabling positive interactions at every stage of the buying cycle.
"We are proud to be a partner of SAP to fuel the delivery of highly relevant, contextual marketing information, and we look forward to helping organizations attending SAPPHIRE NOW in Madrid find new ways to ensure that their Web channels are able to support relevant and actionable experiences for all their customers," he continued. "With LiveContext and SAPWeb Channel Experience Management, CoreMedia and SAP provide organizations with a powerful approach to unlocking the power of contextualization across all their online channels."
SAP Web Channel Experience Management is a Web channel application that delivers a full range of e-marketing, e-commerce and e-service functions for creating and deploying Web shops as a profitable sales, service and interaction channel.
CoreMedia is a leading provider of Web Content Management (WCM) software to organizations demanding engaging, context-driven online experiences for their customers - regardless of channel or touchpoint. The company's WCM suite offers unique business value by seamlessly integrating digital and social media assets, increasing editorial productivity and accelerating time to market in complex environments. As a result, businesses can more effectively execute their online strategies to engage users, build customer loyalty and ultimately drive greater revenue and profitability.
Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, London, and Singapore. CoreMedia's clients include global brands, such as the American Association of Medical Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD, CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, O2, and Singapore Press Holdings.
For further information on CoreMedia, please visit http://www.coremedia.com
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