Content Wars - How to be Found in the Universe of Content?

WARSAW, November 18, 2015 /PRNewswire/ --

Content is King? Not in this galaxy! The chances of finding your content in the universe of content are like the chances of finding life on another planet. Your only weapon in this battle is promotion. Boost the News, a Polish company specializing in content retargeting, presents you the cosmic numbers.

In the mythology of content marketing, content is king. But entering 2016, many marketers are beginning to question this paradigm.

The internet has become a universe of content, with millions of blog posts, tweets, Facebooks posts and Youtube videos being uploaded on a daily basis. In this universe of content, the chance of finding your content (however great it may be), is more or less equal to the chance of finding life on another planet.

As a homage to the new episode of Star Wars, "The Force Awakens", the Boost the News team decided to check who your competitors are in the universe of content. The numbers, as you can see, are not too encouraging:

When you publish a blog post, it is one out of 4,320,000 blog posts published the same day.

If you try to distribute this post by Tweeting it, your tweet is one out of 342,000 tweets tweeted the very same minute.

Even if your tweet goes viral and is retweeted 1000 times, then all these tweets together make up 0.0002% of the total tweets published on this day only.

If you decide to post it also on your Facebook page, be prepared to stand in line with 197,913,600 other posts published in the same hour.

But don't worry: you can always count on your good SEO techniques that will make your blog post really easy to find on Google!......If you are willing to compete with more than 30 trillion other pages that Google searches (yes, you read it right: 30,000,000,000,000,000,000!).

The bottom line is clear: in the galactic wars of the universe of content, promotion is the only weapon left. If you count on your content being "great" without promoting it, get ready to see it beaten mercilessly by the dark forces.

The ways of promoting your content are many. Choose your weapon, and may the force be with you.

http://www.slideshare.net/BoostTheNews/content-wars-how-to-be-found-in-the-universe-of-content