Consumer Trends in the Meat Market in India

NEW YORK, May 2, 2012  /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Meat Market in India

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Synopsis

This report provides the results for the Meat market in India from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as organized retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?Marketers in the Meat market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Meat market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As India undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Reasons To Buy

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Not only do consumers state that Changing Age Structures and Changing Lifestages are the leading market trends driving the meat market in India, but these trends also influence a significant share of the market, indicating that these trends influence the actual value of the market. Consumers are acting on these trends and therefore companies need to consider these key behavioral attributes while creating their products or marketing strategies to effectively reach their target audience.

The Personal Space and Time trend influences 18% of the value of the Raw Packaged Meats – whole cuts market. This shows that consumers of these products value them for the preparation and cooking process involved in their consumption, providing an escape from their busy lives.

The value of the Meat market by age group closely matches the country's population breakdown. As such India's young population are a key target for marketers, with Kids & Babies accounting for 22% of the market.Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Meat Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Fresh Meat (counter)2.2.2 Frozen Meat2.2.3 Raw Packaged Meat - processed2.2.4 Raw Packaged Meat - whole cuts2.3 Behavioral Trends and Market Value2.3.1 Fresh Meat (counter)2.3.2 Frozen Meat2.3.3 Raw Packaged Meat - processed2.3.4 Raw Packaged Meat - whole cuts3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Fresh Meat (counter)3.1.2 Frozen Meat3.1.3 Raw Packaged Meat - processed3.1.4 Raw Packaged Meat - whole cuts3.2 Consumer Profiles by Product Category3.2.1 Fresh Meat (counter)3.2.2 Frozen Meat3.2.3 Raw Packaged Meat - processed3.2.4 Raw Packaged Meat - whole cuts4 Brand vs. Private Label Choices4.1 Brand vs. Private Label Volume Share4.1.1 By Category4.2 Meat Brand Choice and Private Label Shares4.2.1 Fresh Meat (counter)4.2.2 Frozen Meat4.2.3 Raw Packaged Meat - processed4.2.4 Raw Packaged Meat - whole cuts5 The Share of Consumers Influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Meat5.1.2 Fresh Meat (counter)5.1.3 Frozen Meat5.1.4 Raw Packaged Meat - processed5.1.5 Raw Packaged Meat - whole cuts6 Consumption Impact: Market Valuation6.1 Meat Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Meat Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Meat Volume Impact of Consumer Behavior Trends6.3.1 Share by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption per Household by Category7 Appendix7.1 About Canadean7.2 DisclaimerList of TablesTable 1: Volume Units for the Meat MarketTable 2: Foreign Exchange Rate – INR Vs. US$, 2011Table 3: India Survey Respondent Profile (weighted), 2011Table 4: India Meat Value Share (%), by Age Groups, 2011Table 5: India Meat Value Share (%), by Gender, 2011Table 6: India Meat Value Share (%), by Urban and Rural Dwellers, 2011Table 7: India Meat Value Share (%) by Education Level Achieved Groups, 2011Table 8: India Meat Value Share (%) by Wealth Groups, 2011Table 9: India Meat Value Share (%) by Busy Lives Groups, 2011Table 10: India Fresh Meat (counter) Consumer Group Share (% market value), 2011Table 11: India Frozen Meat Consumer Group Share (% market value), 2011Table 12: India Raw Packaged Meat - processed Consumer Group Share (% market value), 2011Table 13: India Raw Packaged Meat - whole cuts Consumer Group Share (% market value), 2011Table 14: India Total Fresh Meat (counter) Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 15: India Total Frozen Meat Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 16: India Total Raw Packaged Meat - processed Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 17: India Total Raw Packaged Meat - whole cuts Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 18: India Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 19: India Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 20: India Frozen Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 21: India Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 22: India Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 23: India Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 24: India Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 25: India Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 26: India Fresh Meat (counter) Consumer Profiles (% consumers by sub-group), 2011Table 27: India Frozen Meat Consumer Profiles (% consumers by sub-group), 2011Table 28: India Raw Packaged Meat - processed Consumer Profiles (% consumers by sub-group), 2011Table 29: India Raw Packaged Meat - whole cuts Consumer Profiles (% consumers by sub-group), 2011Table 30: India Meat Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Table 31: India Fresh Meat (counter) Survey-tracked Brand Shares by Volume (% Vol), 2011Table 32: India Frozen Meat Survey-tracked Brand Shares by Volume (% Vol), 2011Table 33: India Raw Packaged Meat - processed Survey-tracked Brand Shares by Volume (% Vol), 2011Table 34: India Raw Packaged Meat - whole cuts Survey-tracked Brand Shares by Volume (% Vol), 2011Table 35: India, Overall Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 36: India, Fresh Meat (counter): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 37: India, Frozen Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 38: India, Raw Packaged Meat - processed: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 39: India, Raw Packaged Meat - whole cuts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 40: India Meat Market Value (Indian Rupee million), by Category, 2011Table 41: India Meat Market Value (US$ million), by Category, 2011Table 42: India Meat Market Volume (Kg m), by Category, 2011Table 43: India Meat Market Share (US$ million), by Category, 2011Table 44: India Meat Expenditure Per Capita (Indian Rupee), by Category, 2011Table 45: India Meat Expenditure Per Household (Indian Rupee), by CategoryTable 46: India Meat Expenditure Per Household (Indian Rupee), by CategoryTable 47: India Meat Expenditure Per Household (US$), by CategoryTable 48: India Meat Market Volume Share (Kg m), by Category, 2011Table 49: India Meat Consumption Per Capita (Kg m / Population m), by Category, 2011Table 50: India Meat Consumption Per Household (Kg m / Households m), by Category, 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: India Meat Value Share (%), by Age Groups, 2011Figure 3: India Meat Value Share (%), by Gender, 2011Figure 4: India Meat Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: India Meat Value Share (%) by Education Level Achieved Groups, 2011Figure 6: India Meat Value Share (%) by Wealth Groups, 2011Figure 7: India Meat Value Share (%) by Busy Lives Groups, 2011Figure 8: India Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: India Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: India Frozen Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: India Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: India Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 13: India Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 14: India Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 15: India Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 16: India Meat Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Figure 17: India Meat Market Share (US$ million), by Category, 2011Figure 18: India Meat Expenditure Per Capita (US$), by Category, 2011Figure 19: India Meat Expenditure Per Household (US$), by Category

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