Value proposition for OEMs Strong for Services which Need Vehicle Connection
BOSTON, Nov. 3, 2015 /PRNewswire/ -- A new report from the In-Vehicle UX (IVX) group at Strategy Analytics (www.strategyanalytics.com) has found that overall consumer interest for in-vehicle telematics services has rebounded after levelling-off in 2014. In particular, interest remains robust for services which provide immediate help in time-sensitive emergency situations such as remotely unlocking a vehicle or stolen vehicle assistance. Respondents from the US and China, premium vehicle owners, and younger age groups were found to show interest in slightly greater numbers; overall however, strong interest in telematics was found across all regions and demographics.
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Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in telematics and remote vehicle management services such as stolen vehicle assistance, remote diagnostics, and teen driving alerts. Interest in most telematics services has increased sharply since 2014 and was found to be highest among premium vehicle owners for many services. Age group differences were mixed, but interest in many services showed a slight downward trend as age increased. Although consumer interest in teen driving alerts was modest, it was lower than interest in all other telematics services evaluated, especially in the US and Europe.
Click here for report: http://bit.ly/1MtOj9Q
Derek Viita Senior Analyst and report author commented, "Interestingly, consumer willingness to pay a monthly fee for a package with all of the telematics services described in this survey was quite high, especially at price points below $20 in the US and €6 in Western Europe. Strong value was placed on services which provide the perception of increased safety and security; the high percentage of consumers willing to pay for these remote vehicle management services reflects this tendency."
Continued Viita, "Unfortunately, with the proliferation of the smartphone, many consumers already have (and pay for) access to many services similar to those included in this survey. As such, OEMs often struggle to retain consumers in subscription-based telematics and remote vehicle management services."
Chris Schreiner, Director, IVX added, "Despite this issue, SA has proved that consumer interest in telematics services is present in a big way. The value proposition for OEMs is especially strong for services which can only be provided via a vehicle connection - such as tracking a stolen vehicle, or remote diagnostic services."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.
About In-vehicle UX
The In-vehicle UX group forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.
Press Contacts
US Contact: Derek Viita, +1 617 614 0772, dviita@strategyanalytics.com
European Contact: Diane O'Neill, +44 (0)1908 423 669, doneill@strategyanalytics.com
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