OEMs Should Focus on Services That Bring Improved Safety and Security
BOSTON, Feb. 15, 2017 /PRNewswire/ -- A recent survey from the In-Vehicle UX (IVX) group at Strategy Analytics (Report Link) has assessed consumer interest in telematics and remote vehicle management services. While consumer interest remains strong for services which provide immediate help in time-sensitive emergency situations (such as one-touch access to emergency services or stolen vehicle assistance), fewer respondents are interested in remote horn/light functions and remote start. However, willingness to pay for such services remained high across all regions surveyed.
Surveying consumers in the US, the UK and China, Strategy Analytics has found that interest in telematics and remote vehicle management system is not necessarily higher in premium vehicle owners compared to other classes. Though premium vehicle owners in all three regions exhibited higher interest in remote horn / light functions than owners of other vehicle classes, mid-range vehicle owners in the US showed the highest interest in several tracked services, including stolen vehicle assistance, automatic crash notification, remote diagnostics, remote start, and teen driving alerts.
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Derek Viita Senior Analyst and report author commented, "Willingness to pay a monthly fee for a package including all of the telematics services described in the survey declined in the US from 2015 to 2016, but overall willingness to pay across all regions remained quite high. More than 50% of respondents were willing to pay at price points below $20 per month in the US."
Chris Schreiner, Director IVX, added, "With high consumer interest levels and willingness to pay, OEMs should keep putting efforts on introducing telematics services that would bring improved safety and security."
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About In-vehicle UX
The In-vehicle UX group forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.
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SOURCE Strategy Analytics