Revolutionary New Company Takes on "Slippage": The Silent Epidemic
Machine Washable, High-End Fashion Design's Patented Textile Technology Keeps Wearers Dry and Odor-Free
LONDON, Dec. 6, 2016 /PRNewswire/ -- Confitex is shaking up the Functional undergarment market in the UK by offering something completely new to those with light bladder leakage (LBL): fashionable, affordable, environmentally friendly, and beautiful looking and feeling incontinence underwear and lingerie products.
Incontinence is the world's silent epidemic. The condition affects fully one in three women and one in ten men—between 340-520 million people—and, due largely to aging demographics, is growing at a rate of 6-7% each year. Light urinary incontinence—or "slippage"—is particularly common for women after childbirth and during menopause, and for men dealing with prostate health issues. And studies have found that 70 percent of those affected by incontinence won't discuss the matter—even with their doctor.
Confitex believes there's no reason for people who "slip up" to suffer in silence. Until now the main options available have been disposable pads and nappies, which might be functional but also are uncomfortable, unsightly, expensive, and environmentally unsound. Adults with light urinary incontinence go through as many as four to six disposable pads a day. And disposable diapers—which can take up to 500 years to biodegrade—comprise as much as 15% of all landfill waste. Confitex not only keeps approximately 1,500 pads per person per annum out of landfills, it also offers significant cost savings to consumers, given that the annual cost of using pads for moderate incontinence sufferers can be up to $2,000 a year versus the cost of purchasing several pairs of underpants.
Confitex's functional products feature patented three-layer textile technology that is seamlessly woven together with high-end fashion design. This revolutionary design allows the underwear to rapidly transfer moisture away from the body and absorb it, and includes a breathable waterproof outer layer. All Confitex undergarments are machine washable and last as long as normal underwear. Most importantly, Confitex underwear is the very opposite of bulky and ungainly traditional incontinence products, and is entirely odor-free, so wearers can be wholly comfortable and confident going about their daily lives.
"People who have incontinence should be able to enjoy their lifestyle, freedom, and independence," says Confitex co-founder and CEO Dr. Mark Davey. "We wanted to give people underwear and lingerie that looks and feels like underwear and lingerie."
Confitex product lines are available for men and women in light and moderate absorbency lines and are currently available direct-to-consumers via www.confitex.co.uk and other online retailers, including: CX Underwear Ltd, Spring Chicken, Complete Care Shop, Incontinence Choice, Age UK, Allanda, Unforgettable, and Platinum Health and Beauty.
For more information, visit www.confitexunderwear.com
Andrew Conn (U.S./UK)
O: (212) 256-8151
M: (917) 209-1608
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