SAO PAULO, Brazil, June 18, 2012 /PRNewswire/ --

Due to high demand UBM's Concrete Show South America has increased its exhibition space to allow more companies the chance to gain direct exposure in a booming market.

With less than three months to go Concrete Show South America is almost sold out. To accommodate the demands of a growing industry the Concrete Show has constructed a new indoor area in response to exhibitor requests.  The increase in space has added to the exhibition area, creating 62,500 sqm2 and making it the largest concrete event in Latin America. With the additional space more companies will be able to build relationships and enhance their industry knowledge.

 "The event reflects the market and the current trends. The expansion of the show reflects the fact that there is huge demand for a niche event that serves the needs of the concrete industry," explained Cláudia Godoy, Managing Director, Concrete Show South America. The proposed new area will be in a highly sought after area with additional features designed to make this a premium location.

A surge in productivity due to the growth in the civil construction sector has pushed Brazil towards innovation and the need for adopting best practice. With international companies taking an active interest in the country this has led to increased levels of technical expertise in the industry, which is leading to competition within the construction industry. The event offers the chance for leading names in the industry to showcase their latest products and solutions. Some of the companies include Putzmeister who will unveil a new line of equipment produced in Brazil which is already highly successful in Europe. Penetron will present Penetron Admix, an additive that provides waterproofing by full crystallization, added to the concrete line during production and Goodyear Engineered Products will bring their line of high performance products for use on concrete to Concrete Show South America for the first time, such as the rubber and fabric hose that is highly resistant to abrasion and high pressure.

Concrete Show South America is the largest and most comprehensive exhibition dedicated to the concrete and civil construction industry in Latin America. The event is designed to deliver the best business opportunities incorporating the perfect balance of effective business, education and networking. With over 550 national and international exhibitors, more than 150 seminar sessions as well as over 28,000 industry professionals with decision making authority, Concrete Show South America presents a powerful opportunity to build essential business contacts.

 "Hopes and expectations for the 6^th edition of Concrete Show are as good as can be. We are preparing a truly amazing show of machinery and technology which will encompass new developments and the best solutions for the boom in the Brazilian civil construction industry. Concrete Show is here to present to the world the companies who are in the best position to address the issues of the infrastructure of our country", says Cláudia Godoy. Due to the positive economic outlook as well as the growth in the Brazilian construction sector, Concrete Show South America has been on an upward trajectory for the last six years of over 500% in exhibition space.

As well as stimulating business, Concrete Show also invests in facilitating dialogue between professionals, offering high-level conferences, seminars and workshops on issues relevant to the civil construction sector. Bringing some of the renowned industry experts in their respective areas, the 6^th Concrete Congress, an event run in parallel to the exhibition, will also take place between August 29^st e 31^st, at the Centro de Exposições Imigrantes [Imigrantes Exhibition Center], in São Paulo. Based on wide-reaching topics such as the Industrialization of Construction, Training and Professional Development, and Sustainable Construction, the Congress will offer more than 150 concurrent seminars as well as other seminars, workshops and round tables.

Concrete Congress relies on the technical support of more than 18 organizations linked to the sector. The aim is to offer debates and seminars that take in issues fundamental to the advancement and development of the industry.

The event is part of UBM's global concrete portfolio including Concrete Show South East Asia which will take place from 24-26 October 2013 in Jakarta, Indonesia and Concrete Show India, taking place from 13-15 March 2014 in Mumbai. Concrete Show South America 2012 will take place between 29th and 31st August at the Centro de Exposições Imigrantes [Imigrantes Exhibition Center] in São Paulo.

About UBM

Concrete Show is organized by UBM Sienna. UBM is a leading global business media company. We help organizations make connections, communicate their proposition and do business effectively. Our 6,500 expert staff are deeply embedded in the many specialist communities we serve, bringing both an unusual depth of understanding and real know-how. We organise hundreds of live events each year; we provide data, marketing and information products; we offer a portfolio of market-leading online and print titles; and we support professional communicators through our targeting, distribution and monitoring services.

For more information please contact concrete@concreteshow.com.br or visit http://www.concreteshow.com.br

SOURCE UBM