DUBLIN, Feb. 21, 2014 /PRNewswire/ --Research and Markets (http://www.researchandmarkets.com/research/qd9tl5/europe_online) has announced the addition of the "Concise Analysis of Europe Online Payment Methods - Second Half 2013" report to their offering.
Mobile payment for goods and services increasingly accepted in Europe
The new Europe Online Payment Methods 2013 - Second Half 2013 report indicates that online payment continues to grow in acceptance, driven by fast growing E-Commerce in the region. Use of mobile devices in online as well as traditional retail purchases is growing in European nations along with other areas of the world.
In Europe, the share of alternative payments, including mobile and e-wallets, is forecasted to gradually increase from just 1% of total payments in 2010 to a double digit share in 2020. Mobile banking is gaining in popularity throughout Europe. The highest mobile banking penetration in Europe is in Turkey, Spain and the Netherlands, and online banking penetration (above 80%) is the highest in Norway, Finland and the Netherlands.
Online and mobile payment methods in the mature markets of Central Europe are well established as growth continues. In Germany, invoice and PayPal were the two most preferred payment methods in B2C E-Commerce. Mobile payments are increasing with slightly above 10% of consumers using mobile payments in parking or ticketing terminals and POS at least once in 2012. In Austria and Switzerland, the majority of online shoppers used invoice to pay in online shops, with credit cards in second place.
Online payment acceptance continues in the Western Europe sub-region, where the value of mobile payment transactions is expected to grow by half in 2013 over last year. In the UK, online shoppers are increasingly paying with debit cards, with online debit card spending overtaking that of credit card in 2012. Regarding mobile payments, around two thirds of consumers in the UK have not yet used it, but have heard of it, and slightly above 10% used it at least once.
Key Topics Covered:
1. MANAGEMENT SUMMARY
2. EUROPE (Regional)
3. CENTRAL EUROPE
4. WESTERN EUROPE
5. EASTERN EUROPE
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SOURCE Research and Markets