Key trends affecting the global digital ecosystem in 2015
LONDON, Oct. 1, 2015 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its Global Digital Future in Focus 2015 whitepaper. The report, available to the public as a complimentary download, provides a snapshot of major trends in digital consumer behaviour in over 40 global markets. Examining diverse online content, including desktop, mobile and video across multiple categories, these insights have clear implications for all sides of the digital ecosystem. To download a copy of the Global Digital Future in Focus 2015 whitepaper, please visit: http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/2015-Global-Digital-Future-in-Focus
Key topics covered in the Global Digital Future in Focus 2015 report include:
- A global perspective encompassing more than 40 individual markets
- Behaviour and demographics of digital audiences
- Spotlights on key user groups (e.g. Millennials)
- Category-specific insights
- Online video engagement across regions and content categories
- Multi-Platform usage (including desktop, smartphone and tablet)
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
SOURCE comScore, Inc.