comScore Releases 'The 2010 Europe Digital Year in Review'

LONDON, February 24, 2011 /PRNewswire/ --

- Report Showcases 2010 Digital Landscape in Europe and Highlights Trends for 2011

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released The comScore 2010 Europe Digital Year in Review. This inaugural report provides a comprehensive overview of key trends in the European digital media landscape, including market-level data on user demographics, social networking, online video, mobile, and search in 18 European countries -- Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, and the United Kingdom.

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"Europe is currently the world's second largest digital market behind Asia Pacific and Europeans continue to embrace new online and mobile offerings. The key to tapping into this region is to understand the behaviour and individual market dynamics that contribute to it," said Wolf Allisat, comScore EVP for International Markets. "Europe's digital market is poised to keep expanding in 2011, and understanding where the growth occurs in a region as vast as this will be crucial for marketers looking to drive their business among Europe's diversified markets."

To download a complimentary copy of The comScore 2010 Europe Digital Year in Review report, please visit: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Europe_Digital_Year_in_Review

Social Activities and Mobile Lead Growth Prospects in Europe

In 2010, Europe saw growth in several key areas, in part due to continuing technology adoption across markets and game-changing developments in the digital world, such as the expansion of social networking platforms across existing third-party sites, strong growth of smartphones and mobile media usage, innovations in e-commerce, and rollout of new devices tailored for connected media consumption.

This report provides an in-depth look at various media platforms and usage categories across Europe. Key findings highlighted in the report include:

    
    -- The Netherlands and United Kingdom led in engagement, with users in
       both markets spending approximately 25 percent more time online in a 
       month than the European average of 24.3 hours. Europeans spent the 
       most time on search, social networking, and directory sites, with 
       Facebook garnering the largest share of Europeans' time (11.7 percent) 
       out of all media properties.
    -- Europe experienced a 10.9 percentage gain in social networking
       penetration over 2010 - the highest seen in any global region. 
       Facebook was the leading social networking sites in 15 out of the 18 
       markets. Local social networks in the Netherlands, Poland, and Russia 
       continued to retain their majority share of the market.
    -- Display advertising reached 97 percent of users in the UK, France, and
       Germany in December 2010. In all three markets, Social Networking was 
       the leading publisher category serving display ads.
    -- The use of online coupon sites in Europe grew by 162 percent in 2010,
       showing coupon sites emerging as a key driver of online consumer 
       behavior. France, the UK and Italy led local markets in the use of 
       online coupons and deals, with Italy showing the highest gain at a 15 
       percentage point increase in coupon site usage.
    -- Although the number of unique online video viewers in Europe held
       steady overall, there was significant growth in video viewership to TV 
       sites. By the end of 2010, 16.3 million viewers were watching videos 
       on TV sites in Germany - an increase of 14 percent from last year.
    -- Smartphone penetration in the UK, France, Germany, Spain, and Italy
       grew in 2010 to reach 31.1 percent of mobile users. This was fueled by 
       high rates of adoption of the Google and Apple smartphone operating 
       systems, with Google Android experiencing a 951-percent gain and Apple 
       experiencing a 115-percent gain.
    -- Search intensity in Europe varied across individual markets, with
       searchers in Poland exhibiting the highest average searches per 
       searcher across all markets. Google continues to lead the search 
       market in Europe, reaching 9 out of 10 Europeans.

Live Webinar on Wednesday, March 2

comScore will be presenting insights from the report via live webinar, with individual market webinars to follow. To accommodate multiple time zones, we are offering two sessions:

    
    -- Wednesday, March 2, 11am GMT: Register here at
       https://www1.gotomeeting.com/register/142304216
    -- Wednesday, March 2, 3pm GMT: Register here at
       https://www1.gotomeeting.com/register/652277888

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit http://www.comscore.com/companyinfo.

    
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SOURCE comScore, Inc.