Increased Mobile Measurement Footprint Allows Global Perspective on Mobile Audiences, Apps and Content Categories
LONDON, March 8, 2018 /PRNewswire/ -- comScore, Inc. today published its 2018 international digital overview, titled 'Global Digital Future in Focus'. This new report provides a snapshot of desktop, smartphone and tablet usage around the globe, examining how audiences and content consumption changed over the course of 2017. The report uses multi-platform data from USA, Canada, France, Germany, Italy, Spain, UK, Argentina, Brazil, Mexico, India, Indonesia and Malaysia to demonstrate global commonalities and local nuances. To download a copy of the report, please visit: www.comscore.com/GlobalDFIF2018.
"Global digital landscapes continue to evolve in often surprising ways," said Will Hodgman, executive vice president of international sales at comScore. "This report demonstrates how consumers are making platform decisions based on content types, as well as unique factors in their markets. It's clear that blanket assumptions do not apply at either a global or local level, and this report provides a top line view of how brands and marketers can benefit from a more granular understanding of digital consumption."
The Global Digital Future in Focus covers topics including:
Mobile (and apps') share of overall digital time and audiences in international markets, including how 'mobile only' usage has evolved
The platform choices and demographic balances of individual content categories, including an update on where 'mobile first' behaviours are most pronounced
Where consolidation of digital is occurring, and why that is not necessarily cause for alarm for the mid- and long-tail
The international app landscape, and where growth is occurring
About comScore comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, comScore's data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 70 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.
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