comScore Announces vCE Integration Partnership with Adform to Deliver Streamlined Campaign Delivery and Validation to Programmatic Media Buyers
-- Partnership with Adform Brings Key Tagging and Campaign Validation Capabilities to Digital Campaign Management in Europe
STOCKHOLM, Nov. 11, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced a partnership with Adform, the world's only programmatic brand-led media platform, which allows marketers to streamline setup and measure digital campaign delivery by leveraging validated Campaign Essentials™ (vCE®) as an integrated part of Adform's ad tech platform.
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The integration of comScore vCE's metrics into Adform Apps, a new streamlined vendor tools marketplace within the Adform system, will allow joint customers to more accurately measure key performance metrics such as in-target delivery, reach/frequency, ad viewability, brand safety, non-human traffic, and engagement. The integration also enables a streamlined process for tagging vCE campaigns directly within the Adform system for efficient campaign setup and management.
"As advertisers continuously extend their marketing strategies into digital, leveraging real-time campaign validation as a fully integrated part of the planning and buying process becomes increasingly important. Our integration partnership with Adform will enable marketers to apply our demographic insights and ad validation capabilities within Adform's media platform to streamline campaign optimisation and maximise ROI," says Paul Goode, SVP Regional Marketing at comScore.
"We're thrilled to have a global leader like comScore as our first 3rd-party validation partner," said Martin Stockfleth Larsen, CMO Adform. "Our clients will benefit from the comScore vCE integration into our platform by having access to more robust campaign metrics."
About Adform
Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world's only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform's end-to-end ad tech stack closes the loop by integrating media planning, buying, optimisation and reporting into one place, covering a full-featured demand side platform, rich media and ad serving. Adform was established in 2002 in Denmark, and now has offices in 15 countries: the United States, the United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, the Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus. Visit http://www.adform.com for more information, or follow us on Twitter www.twitter.com/adforminsider.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights into web, mobile and TV consumer behavior that enable clients to maximise the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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