LONDON, June 30, 2016 /PRNewswire/ --

Almost 20,000 already registered  

The newest tool in a Limited Company's arsenal has just hit the market: .Ltd. This newly available domain extension. which has already had more than 17,000 registrations, fuses British heritage - the "Ltd." corporate identifier has been around since the 15^th century - with the digital progressiveness of the 21^st century.

.Ltd is one of hundreds of new domain extensions (also called "not-com" domain choices) that allow businesses and personal brands the opportunity to create a bespoke URL in an Internet landscape where securing a short, memorable, and relevant .com or .co.uk domain has become increasingly challenging.  

London native Dan Schindler, co-founder and Executive Vice President of Business Development for Donuts Inc., the registry operator of .Ltd and nearly 200 other domains, highlighted the utility of the new domain. ".Ltd has enormous resonance and meaning in Britain, where Limited Companies have a long tradition of trustworthiness and respectability.

"Owning a .Ltd domain is an efficient, innovative, and economical way to promote your image globally," Schindler said. "The web and marketplace are saturated with non-specific online identities. This domain name not only reminds your customers of your status as a company, but also demonstrates your commitment to innovation."

Current uncertainties means it is now more important than ever for businesses to future-proof their activity and convey trust and authenticity - both of which .Ltd does.

Since not-coms became available to the public in January 2014, Donuts has sold over 2.2 million names and recorded more than $100 million (£70 million) in sales. Donuts is at the forefront of the "not-com revolution," during which over 10,000 new not-com domains are registered every day - roughly one every 10 seconds.  

Already, more than half of all domains worldwide are registered outside the .com extension, and with the release of hundreds of specific new domain endings - such as 'dot-email' (.email), 'dot-media' (.media), 'dot-photography' (.photography), and 'dot-guru' (.guru), that number is projected to steadily increase.

Businesses can register a .Ltd domain now from most domain name registrars, including 1&1.

SOURCE Donuts Inc.