Companies Caught Napping Over Trend Towards Convergence

WIESBADEN, Germany, December 16, 2013 /PRNewswire/ --

Prepaid experts from Peaches AG predict strong fusion of TV, Internet and energy in the coming year

The prepaid experts from Peaches AG have no doubt that TV, Internet and energy will converge more than ever in 2014. However, many companies will be caught out by the progress in technology. "But this will come with many new possibilities and the chance to improve customer service. Convergence services include second screens, e-health and prepaid energy, for example, all of which are value-added services that increase customer brand loyalty. The German economy should definitely use 2014 to introduce these types of combinational systems to increase customer loyalty. This will be the only way to stand up to the scrutiny of international comparison", says Reinhold M. Sigler, Managing Director of Peaches AG.

A successful convergence model requires a clear definition of the target group and constant analysis of different spheres of life. The independent prepaid services from Peaches AG are one example of what this looks like in practice - you can use the services to top up your prepaid mobile on the Internet in real time with nothing more than your telephone number and mobile operator. "The telephone, the Internet and online payment - this fusion is now far from a pipe dream. With our new White Label, companies now also have the opportunity to exploit these interconnections in day-to-day business. In future, users will go shopping online and top up their mobiles on the same website. Competitors have no chance against this comprehensive full-service model."

Peaches AG is attracting the constantly growing group of prepaid mobile users with the combined model of smartphone and Internet - just one reason the company is regarded as a trendsetter internationally. "Germany is, unfortunately, still far behind in the prepaid sector even though the prepayment model is aligned with almost all the trends we anticipate. It will not be long before the market extends to power, music and gaming, even in Germany. And Peaches AG will be there as it happens", predicts Sigler.

The Peaches Group (http://www.peachesgroup.com) offers independent prepaid services. With Peaches, the user can simply top-up his or her prepaid mobile over the web respectively Smartphone in real time. All that is needed is the telephone number and mobile provider. This offer supports more than 25 mobile providers (including Telekom, Vodafone, E-Plus and Telefonica O2) and rising. The simple and flexible prepaid service is optimised for smartphones using the free prelado app. At the moment, the Peaches Group also offers an individually-tailored White Label solution for companies. The possibility of offering the prepaid service via the company's website as a White Label service increases traffic to the corresponding company site, increasing client retention and thereby generating increased turnover.

Contact:

Peaches AG, Taunusstr. 7a, 65183 Wiesbaden, Germany, Tel: +49(0)611-9458-580, Fax: +49(0)611-9458-5820, E-Mail: pr@peachesgroup.com, Web: http://www.peachesgroup.com

Peaches Mobile Ltd., 20 Hanover Square, London W15 1JY, United Kingdom, Tel: +44(0)20-3608-0503, Fax: +44(0)20-3608-0502, E-Mail: pr@peachesgroup.com, euromarcom public relations GmbH, Muehlhohle 2, 65205 Wiesbaden, Germany, Tel: +49(0)611-973150, Fax: +49(0)611-719290, E-Mail: team@euromarcom.de, Web: http://www.euromarcom.de