LONDON, June 20, 2011 /PRNewswire/ --
Large and far reaching companies are changing the way they communicate with employees, investors and clients in a bid to tighten belts and utilise greener methods of communication.
Webcasting and live streaming has developed rapidly over the last decade, increasing the quality of video communication and improving relationships globally.
Abandoning the need for staging, catering, deliveries and travel, there is a long list of carbon-heavy logistics that our eliminated by streaming a large event online, not to mention the financial savings that would otherwise occur from countless logistical expenses.
Streaming solutions provider StreamUK has reported a 50% rise in webcasting enquiries over the last 6 months, increasing popularity for its market leading webcasting platform 'Stream Connect'. CEO Duncan Burbidge states "I think it's a mixture of things that has made webcasting so popular, of course the environmental and financial rewards are fundamental, but it also creates positive connotations for a company proving that not only do they take corporate communication seriously, but they 're also adapt with modern technology".
The development of digital technology and streaming capability has enabled a huge improvement for the user experience, making the audience feel present despite being thousands of miles away. StreamUK's clients in 2011 so far include; World Economic Forum, Keep Britain Tidy, The British Council, EFSA and The Central Office of Information as well as several FTSE listed businesses.