Combined Strength of Reed Exhibitions and CCAGM Delivers Stellar Growth for 2012 China Daily Use Articles Trade Fair

SHANGHAI, Aug. 23, 2012 /PRNewswire/ -- The 106th Edition of the China Daily Use Articles Trade Fair (CDATF), the largest and longest standing show for China's departmental store industry, recently concluded its first edition under the new banner of Reed Huabai Exhibitions. Held at Shanghai's New International Expo Center, the event, which ran from August 2 to August 4, registered tremendous success in every performance criteria. The synergies born of the new partnership between Reed Huabo Exhibitions, part of Reed Exhibitions China, and CCAGM Exhibition (Beijing) Holdings, were clearly evident as the scale of the show rose significantly from its 2011 edition.

The success of CDATF 2012 is further testament to Reed Exhibitions' remarkable progress in expanding local markets through strategic joint ventures.  Indeed, the show's exhibition area of 90,000 square meters, 3,800 booths and 22,608 visitors point to significant year on year improvements. In terms of scale, this year's show more than 30% larger than in 2011, with more exhibitors displaying homeware, glassware, ceramics, bamboo products, kitchen & metal accessories, textiles and numerous other wares. 

Mr. Chu Xiu Qi, General Manager of Reed Huabai, expressed his great delight with the growth, commenting, "The explosion in number of show participants means that much more business will be done over the three show days.  You can really feel the buzz on the show floor and I'm absolutely thrilled that our continuing efforts to develop CDATF into a first-rate event and comprehensive sourcing platform have been rewarded with strong results."

Preecha S. Chen, President of Reed Exhibitions Greater China, added, "Growth that is both sustainable and significant always tops the Reed agenda.  It is why we form joint ventures with powerful partners like the CCAGM and the reason why we are well on track to penetrate a number of new regional exhibition markets this year.  The increases that we've seen at CDATF this year confirms the value of bringing together two powerful entities to create an even stronger aggregate. 

"Reed was able to lend its expertise in Sales & Marketing to raise the profile of the event and attract a greater number of high quality participants.  From the CCAGM side, the event benefitted greatly from Mr. Chu's astute leadership and the Chamber's in-depth knowledge of industry and market trends.  Based on these stellar 2012 figures, I'm confident that the show is poised to grow from strength to strength in its future editions." 

Contact:

Lisa Moi
+86 21-2231-7068
lisa.moi@reedexpo.com.cn