DUBLIN, Sept. 24, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition" report to their offering.
Make no mistake, coffee is big business: Packaged Facts forecasts that retail and food service sales of coffee will top $48 billion in 2014. Of this amount, we expect $11.2 billion (or 23%) to come from retail sales and $37 billion (or 77%) to come from sales at food service establishments.
For coffeehouse and quick-service restaurant operators, attaching food to the purchase of coffee is more important than ever. Brands are aggressively innovating on both the beverage and food side of the menu to provide customers the ammunition needed for more pairing firepower. But more and more of these players are also branching into other beverages, which has the potential to dampen coffee sales growth. Any yet despite all the variety, hot coffee is still the go-to beverage, with 75% of coffee/coffee drink users saying that among 10 choices "hot coffee" is the coffee/coffee drink they drink most often. As restaurant operators race to launch loyalty programs, coffeehouse chains are fertile ground for programs that blend and harness social media, mobile technology and rewards. Our research suggests that coffeehouse users are receptive to social media and brand interplay, and
when it comes to adapting to technology, these consumers are also ahead of curve.
On the retail side, the rise of single-serve is changing the retail coffee landscape and if Green Mountain Coffee Roasters has its way single serve will also change away-from-home coffee consumption. But coffee co-branding is also moving beyond coffee shop brands to align with other indulgent brands. Building off coffeehouse expectations for a wide variety of options, retail coffee manufacturers are also embracing variety, and sourcing has become a key element in coffee premiumization. And innovation abounds: To combat attrition, instant coffee marketers are trying to breathe life into the category focusing on quality products underscored by variety, functional, and value positioning.
And this only scratches the surface.
This report provides industry participants with valuable insight on trends shaping this the highly competitive U.S. coffee market. Sales content includes 1) a market size and forecast for coffee sales at retail and food service, along with retail sales analysis by coffee segment and by distribution channel; and 2) detailed company analysis of the retail coffee market, by market segment (ground/whole bean, instant, instant flavored, espresso/cappuccino, and ready-to-drink coffee) and by brand; and 3) detailed company analysis of leading food service participants, including Dunkin' Donuts, Green Mountain Coffee Roasters, McDonald's, Starbucks, Caribou Coffee and Tim Hortons, with a focus on how coffee fits into each companies' competitive and growth strategies.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: Market Size, Segmentation and Forecast
Chapter 3: Coffee Market Opportunities
Chapter 4: Coffee Retail Product Trends
Chapter 5: Coffee Foodservice Menu Trends
Chapter 6: Coffee Usage & Brand Trends
Chapter 7: Coffee Retail & Foodservice Channel Usage Trends
Chapter 8: Coffee Types Drunk at Home & Restaurants
Chapter 9: Factors Influencing Restaurant Coffee Ordering
Chapter 10: Retail Company and Brand Analysis
Chapter 11: Foodservice Companies and Brands
For more information visit http://www.researchandmarkets.com/research/f4xcdn/coffee_and
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SOURCE Research and Markets