NEW YORK, June 7, 2011 /PRNewswire/ --

Less than one year ago, the .CO domain (http://www.opportunity.co/case-studies/) burst onto the scene when it was launched internationally. A unique digital asset with broad, global appeal, .CO is shaking up the marketplace, with upward of one million domain names registered by entrepreneurs and innovative brands in more than 200 countries worldwide.

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To celebrate the individuals, businesses and brands that are helping to build the .CO community, the .CO Registry has created a series of short videos entitled: "Under the Bulb, Capturing Life After Ideas Strike," which can be viewed right now at http://www.UnderTheBulb.CO. These inspiring videos tell the story of what happens after that "light-bulb moment" - and explores the hopes, dreams, and aspirations of the innovators, entrepreneurs and trailblazers who are building their futures on the .CO platform.

Under the Bulb will be shown live on June 9th, with a ceremonial kick-off premier to be held at a private event during Internet Week NY, the festival celebrating all things Internet - where .CO Internet is the Official Community Sponsor. For those who cannot make it to the week-long festival in New York City, all official content from the broadcast stage will be streamed live around the world, in real time - and will be available for viewing at IWNY.CO (http://www.iwny.co/) - the official streaming video site for Internet Week NY content.

.CO Internet is also kicking off the first-ever Bulby Awards (http://www.opportunity.co/case-studies/bulbys/), celebrating the trailblazers, big-dreamers, innovators and insomniac entrepreneurs that are helping to create the .CO global community. The public is invited to vote online for their favorite .CO websites in a variety of different categories, from today through July 1st, and the winners will be announced on July 20th, 2011 - to coincide with the .CO Registry's one year anniversary.

Overstock.com, which has rebranded to O.co ( http://www.overstock.com/) internationally, is one of the many nominees for a Bulby Award for the "Best Use of a Single Letter Domain." Today the company has made headlines once again for its bold decision to rename the Oakland-Alameda County Coliseum, currently known as Overstock.com Coliseum, to O.co Coliseum ( http://www.prnewswire.com/news-releases/overstockcom-unveils-oco-coliseum-123219578.html) - which will debut tonight, when both U2 and Lenny Kravitz take the stage to perform. O.co Coliseum will be the new home of both the NFL Oakland Raiders and the MLB Oakland Athletics.

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Click here for all the details about The Bulby Awards (http://www.opportunity.co/case-studies/bulbys/).

About .CO Internet S.A.S.

.CO Internet S.A.S. is the Registry Operator for the .CO top-level domain. The .CO domain offers individuals, organizations and businesses a truly global, recognizable and credible web address for branding their online presence. Thanks to leading-edge technology, enhanced security and unprecedented rights protections, the .CO domain is poised to become the premier web address. For more information about the .CO Registry, please visit http://www.Opportunity.CO. You can also follow us on Twitter @dotCO and friend us on Facebook at http://www.Facebook.com/cointernet.

Press Contact: Andrew Robertson andrew.robertson@edelman.com

.CO Contact: Lori Anne Wardi lori@cointernet.co

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SOURCE .CO Internet SAS