DUBLIN, Feb. 17, 2016 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/8hqfrk/cloudmobile) has announced the addition of the "Cloud/Mobile Backend as a Service (BaaS) Market - Global Forecast to 2020" report to their offering.
This report forecasts the Backend as a Service (BaaS) market size to grow from USD 1.32 Billion in 2015 to USD 28.10 Billion by 2020, at a CAGR of 84.2%.
The BaaS is a middleware service which is very similar to platform as a service cloud computing service model. However, BaaS is different from platform as a service in the way that BaaS provides higher level abstraction to the developers. Over the passage of time, it has been observed that due to the proliferation of apps and mobile devices, the enterprises are developing enterprise applications to improve customer satisfaction and boost employee productivity.
Usage Analytics segment among the services type is gaining huge traction and is growing at a high CAGR during the forecast period. The BaaS vendors provide analytics capabilities, such as monitoring active users, active devices, events, API calls, and storage. This service type comprises push notifications, location, beacons, emails, and SMS. The analytics dashboard enables the mobile app developers to track the usage of app and take control to deliver superior experiences across all devices and platforms.
North America is expected to have the largest market share and will dominate the Backend as a Service market from 2015 to 2020 owing to various innovations through research and development and technology and increasing demand for business flexibility and agility. The BaaS market is expected to experience huge growth in Asia-Pacific (APAC) due to improved technology, cost efficiency, scalability, and improved productivity.
Major factors that are restraining the growth of the Backend as a Service market are lack of security and high initial cost of investment.
Companies Mentioned:
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Baas Market Analysis, By Service Type
8 Baas Market Analysis, By Organization Size
9 Baas Market Analysis, By Operating System
10 Baas Market Analysis, By Vertical
11 Geographic Analysis
12 Competitive Landscape
13 Company Profiles
For more information visit http://www.researchandmarkets.com/research/8hqfrk/cloudmobile
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