LONDON, February 29, 2012 /PRNewswire/ --

- Intellect announces that B2B adoption of Cloud applications is moving to mainstream use, with online CRM provider, Really Simple Systems increasing its web CRM user base to nearly 5,000 users of Small Business CRM in line with the trend -

Intellect, the UK's IT trade association, has today launched a series of resource case studies that shows how the adoption of cloud technology, such as online CRM, web CRM and small business CRM, within a B2B environment has now become mainstream, following an initial slow take-up in the early years.  The case studies include the use of web CRM provider Really Simple Systems' http://www.reallysimplesystems.com/ online CRM and Contact Management, which has experienced a dramatic increase in its user-base in Small Business CRM particularly over the last 18 months.

The new case studies published as a follow-up to Intellect's 2009 briefing paper, "The Business case for Software as a Service", show that companies and organisations, both large and small, private and public sector, have switched many of their business-critical infrastructure, such as online CRM, web CRM and small business CRM, to cloud-based systems over the past two years.

John Paterson, CEO of online CRM, web CRM and small business CRM provider Really Simple Systems, comments, "We launched a Free Edition of our small business CRM offering back in October 2010 and had a target of achieving 10,000 sign-ups inside 12 months. That figure has now been exceeded and we have just hit 20,000 sign-ups." He continues, "Cloud Computing is replacing expensive and complex enterprise software systems with easy to use products, such as online CRM, web CRM and small business CRM, at consumer prices."

This trend for cloud-based systems, such as online CRM, web CRM and small business CRM, is endorsed by the US analysts Gartner Group's 2011 report on the adoption of online CRM systems which showed that Sales Force Automation has moved through the "trough of disillusionment" through to the "scope of enlightenment" and is less than two years away from mainstream adoption.

The case studies cover a wide range of applications including Asset Management from Dell, CRM and Contact Management from online CRM, web CRM and small business CRM provider Really Simple Systems, Experian QAS and HTK, Accounting from Twinfield, and Supply Chain Management from ediTrack.

David Terrar, Chairman of Intellect's Software as a Service (SaaS) group, comments, "Two years ago, cloud-based applications were seen as a novel technology with a bright future. This report shows that the future is now here and these systems now form an integral part of business operations."

The report can be downloaded from http://www.intellectuk.org/member-benefits/intellect-groups/4857

For further information, please contact:
John Paterson
Really Simple Systems
Tel +44(0)1730-823300
http://www.reallysimplesystems.com

Tony Henderson
Head of Communications
Intellect UK
Tel: +44(0)20-7331-2031
http://www.intellectuk.org

SOURCE Really Simple Systems