ClearTV Ltd. assembles a substantial online syndication network for its TVChannels4U business unit
23 Sep, 2014, 05:01 BST
BURBANK, California, Sept. 23, 2014 /PRNewswire/ -- ClearTV (CLTV:F) is experiencing exponential growth in scaling the TVChannels4u on-line syndication platform and recently added a wide variety of new publishing deals covering several genres. The 252 new publishing partners across expanding vertical categories rolling out on TVChannels4u include: news and information, entertainment and lifestyle, finance and business, family and parenting, sports, technology and automotive. This growing universe of publishing partners delivers 857 million monthly unique viewers and will enable TVChannels4u to bring many new channel opportunities for its advertising partners.
"On the web, we believe content syndication is an important complement to dotcom and Youtube exposure," says Henry Mauriss, CEO of ClearTV Ltd. "We believe a balanced approach is critical, when it comes to increasing the distribution of content we create, produce and curate. Our syndication model brings additional exposure and scale to our advertising partners," says Mauriss, "As the TVChannels4U supply grows, so will the opportunity for our demand partners."
Online Video is following the same roadmap as broadcast television and cable and is fundamentally altering where, how and what people watch. It is estimated that 195 million Americans or 77% of U.S. Internet users, already watch videos online. This year alone digital-video advertising in the U.S. is forecast to grow by 43%, against 3% for TV advertising. By 2015, it is estimated that Americans will absorb over 1.7 trillion hours of digital content, approximately 15 and a half hours per person per day. TVChannels4U represents a new vehicle of digital media distribution and content syndication that targets and engages a new generation of consumers, allowing viewers from around the world an unprecedented ability to access and share premium content from any place, at any time.
TV and online video are colliding – and the result will benefit both sides, according to an executive at the epicenter. "We're starting to see the convergence between the digital landscape and broadcast gather momentum," video technology platform Brightcove's EMEA media VP Luke Gaydon tells Beet.TV in this video interview http://www.beet.tv/2014/09/ibcbrightcoveluke.html at IBC. "Broadcasters are taking an increasingly digital-centric view to how they distribute and monetize their content. You start to really see the value of the rich experience from the broadcast sector with the value that the internet can bring – data, analytics, reporting and tracking."
"Content syndication will help us increase revenues significantly," said David Tetreault, COO of ClearTV. "Adding scale to our existing campaigns, and expanding our client base by signing on more scale-oriented marketers, will help us grow topline revenues in Q4 and beyond. In addition, we our projecting CPMs to increase across-the-board, as many marketers take advantage of our new, contextually-targeted ad opportunities."
To learn more please visit www.cleartvmedia.com www.tvchannels4u.com or Twitter @TVChannels4u
About ClearTV
Clear TV delivers customized TV stations to dynamic Away-From-Home environments bringing airports, healthcare facilities, retailers, and hotel and resorts a new marketing tool that will target, reach and engage a world on-the-go. Clear TV has the power to connect with upscale demographics in ways never before imagined by infusing premium content with social media technology. Clear TV recently launched TVChannels4u.com. TVChannels4u drives talent and customized programming in the new age of the always-on-demand, mobile and social world. We create, produce and curate the best in Social TV – providing established and new producers with the tools to make and distribute TV series' like never before. TVChannels4U entertains and engages viewers with original TV programming from a wide variety of genres – Comedy, Drama, News, Sports, Education and Information. To learn more please visit www.cleartvmedia.com www.tvchannels4u.com or Twitter @TVChannels4u
Press Contact:
Ronnie Seidel, ClearTV Ltd.
+1 (818) 351-7858
press@cleartvmedia.com
SOURCE ClearTV Ltd.