MOSCOW, June 17, 2015 /PRNewswire/ -- The domination of Elex Inc. in the app industry cannot be understated. Their new game Clash of Kings has, for the first time since its launch last year, surpassed Clash of Clans in daily revenue in Russia to reach not only No. 2 on Google Play but also No. 1 on the Apple App Store.

Photo - http://photos.prnewswire.com/prnh/20150616/223358

Clash of Kings is a new real time strategy game for where you battle to build an empire and control fantasy kingdoms. The game has been downloaded over 50 million times worldwide, and it is in the top 10 grossing apps for Google Play in over 80 countries.

These new achievements show just how effective Elex's recent large-scale promotional campaigns are at convincing mobile gamers to download the latest hit game. More importantly, perhaps, Clash of Kings has been given a massive update, which includes brand-new Alliance Territory feature that is becoming more popular and a whole host of new features to enhance the in-game social experience.

"This exponential climb supports our belief that the company is in for a very viral future and a growth rate that will not only push our user base into the tens of millions, but also allow our revenues to meet up with the expense of user acquisition and operational expenses of our growing business," stated the company. "Perhaps most importantly, this validates our strategy of acquiring users that we can attract, integrate, and monetize. Users equal interaction and engagement; engagement leads to connections and together they produce subscriptions and revenue while igniting the power of creative minds for the Clash of Kings community."

The ongoing case of Clash of Kings is a vivid example of how the process works and is welcomed news for developers with growing concerns about mobile platforms lacking solid business models that encourage monetization. The company didn't report how much revenue overall the title is earning, but it could be interesting to see what results the game could achieve if it reaches even a ranking of No. 10 in the rankings for free apps.

To play Clash of Kings for free quickly and effectively, for Android click here, and for iOS click here.

Contact:
Hyde Hao
Phone Number: +86-10-8280-0116
Email: haoxiuwu@elex-tech.com

SOURCE Elex-tech