CineSport & Global Poker Index Bring Poker Coverage to Digital Sports Audience
GZIRA, Malta, September 30, 2014 /PRNewswire/ --
Global Poker Index (GPI) and CineSport have launched a partnership to distribute poker-centric video content to CineSport's audience of over 7 million viewers across its network of leading news and information sites.
GPI CEO Alex Dreyfus commented, "This strategic partnership finally gives us the opportunity to reach a U.S. sports market that's interested in poker content." An estimated 22.5% of U.S. Sports fans online are interested in poker and Dreyfus sees this partnership as the perfect way to reach this untapped audience. "This is a great first step towards a larger plan to bring poker into the mainstream sports consciousness, and GPI is excited to provide fans with this volume and quality of exclusive coverage with the support of CineSport."
As part of this comprehensive partnership, CineSport will produce and distribute original poker programming and GPI will provide exclusive game highlights, ranking updates, and features to CineSport's blue chip network of sites including, The Boston Globe, Philly.com, The St. Louis Post Dispatch, and the Atlanta Journal Constitution as well to portals, aggregators and social platforms. The result will create a fully integrated content and marketing platform that will bring poker content to U.S. sports fans in an entirely new way.
CineSport COO Michael Dresner stated, "CineSport is happy to be working with GPI to introduce poker to our network and partners. We believe poker will be a 'growth' sport in the next few years; it's exciting to get on board with this trend early on."
Select GPI-produced video content is already available on the CineSport network with a full programming slate scheduled to follow.
About the Global Poker Index:
Global Poker Index (GPI) and The Hendon Mob (THM) feature
350,000+ live poker player profiles and 203,000+ tournament results. Known as the Poker Ranking Authority, GPI acquired THM in July, 2013 under the guidance of Zokay Entertainment. These two sites are heavily integrated and feature up to date poker news, casino listings, and fantasy poker gaming. GPI coordinates and runs an array of industry wide Poker initiatives as well including the American Poker Awards, European Poker Awards and the Global Poker Masters.
For more information, please visit
http://www.globalpokerindex.com
& http://www.globalpokerindex.com/corporate/
About CineSport LLC:
CineSport is an innovative digital video platform that offers sports news, features and analysis through online, mobile, social and connected TV applications. CineSport provides easy-to-watch video packages where and when you want to see them. News and information sites receive localized reports from their home cities that are perfectly targeted to their users. CineSport is syndicated to over 400 web sites including sites such as The Boston Globe, Philadelphia Inquirer/Daily News, Atlanta Journal Constitution, St. Louis Post-Dispatch and the Milwaukee Journal Sentinel, to name just a few. CineSport LLC, launched in the fall of 2007 by former National Basketball Association executive Gregg Winik, now reaches over 7 million monthly unique viewers (comScore Video Metrix August 2014).
For more information, please visit
Contact:
Alex Dreyfus, CEO, alex@zokay.com, +356-20607777
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